Beauty and Personal Care

Sun care witnessed dynamic current value growth in Morocco in 2023. Dermocosmetics sun care is thriving in Morocco, accounting for the majority of total sun care value sales. Sun care has enjoyed steady development due to the expansion of tourism,…

Kenya’s sun care market saw consumers shift in line with prevailing industry-wide trends in 2023, as demand for cruelty-free, eco-friendly, and natural and organic ingredients continued to rise. Consumers are also seeking multifunctional variants,…

Sun care saw significant current value growth in Egypt in 2023, having recently seen a notable shift in its volume and value dynamics. While the volumes of sun care products witnessed a decline in the final year of the review period, there was a…

A slowdown in volume and current value growth rates for sun care in 2023 was partly explained by the further normalisation of consumption patterns following the robust rebound in sales that accompanied the easing of the pandemic and the ending of…

In 2023, retail value sales of skin care recorded double-digit growth. This was largely driven by inflationary pressures, however, as volume growth was more modest. Manufacturers and skin care companies in Tunisia are now leveraging social media…