Beauty and Personal Care

Overall volume sales growth for beauty and personal care in Algeria in 2023 was modest and unchanged on 2022, while growth in total current value sales was down slightly on the previous year. This was mainly due to stubbornly high inflation fuelled…

Overall volume and current value growth rates for bath and shower in Algeria in 2023 were slightly weaker than those recorded in 2022. This was partly due to increasing maturity, though the slowdown also reflected heightened budget-consciousness…

Baby and child-specific products performed solidly in 2023, with total volume and current value sales increasing at robust rates and all categories registering positive results in both respects. Buoyant demand was underpinned by relatively high birth…

Rising living standards in Côte d'Ivoire have boosted demand for beauty and personal care products, leading to positive growth in 2023. Bath and shower, deodorants, fragrances, hair care, cosmetics, and skin care are particularly popular. Factors…

This report provides an in-depth analysis of the potential market strategies for companies in Sub-Saharan Africa amidst the current cost of living crisis. It details how companies can leverage affordability, technology, and values to cater to the…

Beauty and personal care recorded another year of healthy growth in real value terms in 2022, with the regional performance being driven by the dynamism in the Saudi Arabian market, where premium fragrances were providing a major boost to sales.…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…

In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…