Beauty and Personal Care

Demand for depilatories in Egypt witnessed continued decline in retail volume terms in 2022 as sales further dropped off from the notable peak in demand at the height of the COVID-19 crisis. The reopening of salons and spas triggered a downturn in…

With South Africa experiencing economic difficulties, consumers made calculated decisions about the way in which they spent their money in 2022. Many had less disposable income in this year, and therefore they prioritised spending on essentials,…

Consumers with high incomes tend to remain loyal to certain brands even in the midst of a challenging economic environment, as they have become used to the product and they do not like to change it. However, in 2022, lower-income consumers who were…

In 2020, retail current value sales of colour cosmetics saw a strong decline due to the pandemic. During that year, consumers found it difficult to purchase colour cosmetics, as these were not classified as essential products. Furthermore, throughout…

Consumers tend to favour make-up with complementary skin care properties, with the most important products being those that clean, moisturise and hydrate. In this environment, hybrid formats that cross beauty and personal care categories, such as…

In 2022, many consumers returned to their normal lives as the COVID-19 pandemic eased. However, most people now have to take into consideration the rising cost of living in South Africa. As a result of this, sales of beauty and personal care products…

Beauty and personal care continued to develop in 2022 as population growth, urbanisation and rising incomes due to economic development expanded the core consumer base in most categories. However, most local people demand only the absolute basics…

While consumers have returned to normal lifestyles in the aftermath of the COVID-19 crisis, the return of the Egyptian beauty and personal care market to a state similar to that seen before the pandemic was significantly impeded by the challenging…

With many South Africans facing financial difficulties due to the increase in the cost of living, consumers often seek the cheapest products. More people in the country prefer bar soap to body wash/shower gel, which is due to bar soap being cheaper.…

Demand for bath and shower products has begun to normalise in the Egyptian market and consumers have stopped stockpiling as they were during the COVID-19 crisis. Moreover, while the pandemic has had a lasting effect on levels of consumer hygiene…

During the review period baby and child-specific products gained momentum and thrived. Even during COVID-19, baby and child-specific products remained resilient despite the tough economic crisis within South Africa. This was because parents did not…

Major multinational player, Johnson & Johnson, has a well-established presence in the Egyptian market, which it has built over many years. The brand has gained high levels of consumer trust, which is particularly important in the area of baby and…

In 2022, beauty and personal care is no longer being impacted by the COVID-19 pandemic, however, global inflation rates are causing prices to rise and consumers to change their consumption habits. Meanwhile, more modern attitudes towards personal…

Sun care is a niche landscape that performs poorly when economic conditions are weak. With a poor economy during 2022, particularly with high inflation limiting consumer spending power, there was a decline in demand. Furthermore, since expatriates…

Despite poor economic conditions and high inflation, skin care recorded positive retail volume growth in 2022.

High inflation and rising price points saw premium beauty and personal care performing well in value terms, growing faster than mass beauty and personal care. This is due to higher-income consumers being less impacted by economic conditions, with…

In current retail value terms, oral care grew well in 2022, partly attributed to the fast-growing population, resulting in new consumer groups' entry. Despite poor economic conditions, the essential nature of the category drove continued growth, even…

Men's grooming saw good value growth in 2022; however, this was the result of the strong increases in unit prices. As such, although current retail value sales saw double-digit growth, most product areas saw a decline in retail volume terms. Poor…

In current retail value terms, mass beauty and personal care performed well in 2022, much of which was driven by a strong rise in unit prices due to overall inflationary economic conditions. While this challenged retail volume growth for some…

Despite being a large category, hair care posted one of the weakest current retail value performances in beauty and personal care in 2022. One key challenge for the landscape has been the wide availability of cheaper counterfeit brands, which have…