Beauty and Personal Care

Skin care saw strong current value growth in Egypt in 2023, while volumes fell slightly as a result of significant price increases. Prices were affected by the significant devaluation of the Egyptian pound, which made imported raw materials and…

The face is the most visible part of the body and Cameroonians especially women are keen on using facial care to look after their skins. There is an increased willingness to spend more on obtaining quality facial care products. Unlike the body care…

In keeping with developments across beauty and personal care in Algeria, skin care saw overall volume and current value growth rates slow in 2023 as inflationary pressures continued to drive up unit prices and take a toll on disposable incomes.…

The digital revolution has been rewiring retail for years, leading to new business models, commerce ecosystems and channels for reaching and engaging consumers. The COVID-19 pandemic accelerated this transition, as e-commerce became the default…

Due to the economic crisis and the currency reserves that are in continuous decline, the Ministry of Trade opted to implement new rules on the importation of premium beauty and personal care products. Companies that want to import beauty and personal…

The value size of premium beauty and personal care in South Africa remained considerably smaller than that of the mass segment in 2023, with the latter also recording a more dynamic growth performance. As many local consumers struggled with the cost…

Premium beauty and personal care in Nigeria saw strong retail current value growth in 2023. However, all categories struggled in retail volume terms due to poor economic conditions, particularly the effects of high inflation on prices and consumer…

The tough economic conditions that prevailed in Morocco during 2022 prompted many consumers to become much more cautious with regards to their discretionary spending and this put huge pressure on demand for premium beauty and personal care. While…

Premium beauty and personal care in Kenya suffered from high inflation in 2023, continuing from 2022, leaving consumers with limited budgets – especially those in lower-income segments – and encouraging a shift away from premium-positioned products…

Premium beauty and personal care segment saw double-digit current value growth in Egypt in 2023 but significant decline in volumes during the year. Two main factors impeded the performance of premium beauty and personal care during the year. Firstly,…