Beauty and Personal Care

Coronavirus (COVID-19) has shaken up consumer goods and service industries in the Middle East, putting pressure on supply chains and depressing sales as lockdowns and job losses squeeze discretionary spending. Essential items such as packaged food,…

Colour cosmetics in the Middle East and Africa faces severe challenges. Social media, women’s empowerment and product innovation positively influenced the market in 2019, but growth was hampered by cautious consumer spending and economic malaise,…

Fragrances is seeing modest growth in the Middle East and Africa, albeit undermined by economic slowdown in core markets. However, demand for fragrances in the region has grown, in accordance with an overall positive trend in personal grooming,…

To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The…

The digital revolution has been rewiring retail for years, leading to new business models, commerce ecosystems and channels for reaching and engaging consumers. The COVID-19 pandemic accelerated this transition, as e-commerce became the default…

Skin care sales slipped into decline in real value terms in 2020, as Coronavirus (COVID-19) negatively impacted the performances in most countries in the Middle East and Africa region. Even in Saudi Arabia, where value sales rose, this was mainly…

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

As the end of 2021 approaches, almost two years into the COVID-19 pandemic, the emergence and rapid spread of the Omicron coronavirus variant has increased uncertainty and weakened the momentum of the global recovery. This series of quarterly reports…

In the Voice of the Industry series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the beauty and personal care industry, drawing on a survey of 800 professionals working in beauty and…

Slower growth, surging inflation, rising geopolitical risks and an accelerating deglobalisation trend are factors shaping the global economic, financial and trade landscape in 2022 and beyond. Despite the challenges, there are opportunities for…

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…

This report analyses the market for beauty and personal care in Tanzania. For the purposes of the study, the market has been defined as follows:

The underwhelming sales performance registered in baby and child-specific products during 2022 can be attributed largely to the contraction of the end consumer base for these products. The number of babies being born in Morocco continues to decline…

2022 saw bath and shower benefit from improvements that have been seen in the personal hygiene habits of large numbers of Moroccans since the early days of the COVID-19 pandemic. Growing frequency of usage as consumers have sought to maintain…

2022 saw demand under some pressure due to a far more controlled attitude towards spending among the local population amidst the spectre of inflation and a significant increase in the cost of living. After a strong recovery in economic activity…

Towards the end of the review period, spending on colour cosmetics continued to increase gradually among Moroccan consumers despite the tough economic situation and the pressure that this has put on household incomes. Various categories of colour…

One of the few positive outcomes of the COVID-19 pandemic for sales of deodorants was that many local consumers are now paying more attention to their personal hygiene routines. In particular, young men are becoming much more conscious about body…

Recent years have seen Morocco’s female population become increasingly preoccupied with appearance and maintaining a feminine, attractive and well-groomed appearance is now considered essential, especially among younger consumer groups. This trend…

The economic crisis that Morocco continues to face had a significant negative impact on demand for fragrances over the course of 2022 as consumers curbed all non-essential spending amidst high inflation and a significant increase in the cost of…

Hair care registered a positive performance in 2022 as consumers paid more attention to their appearance during the post-pandemic era. Both women and men are paying increasing attention to maintaining their look as socialising outside of the home…

Mass fragrances registered a particularly strong performance as sales rebounded robustly over the course of 2022. The main driver of growth in the category is that many consumers are reverting to their pre-pandemic lifestyle habits and this has meant…

Moroccan men are increasingly feeling the pressure to maintain strict personal hygiene and personal grooming routines as changes in society have placed far more emphasis on male beauty while encouraging men to pay attention to their appearance. This…

Recent years have seen local consumers become increasingly aware of the importance of maintaining a strict daily oral hygiene routine and this is linked to the increased importance of appearance and personal image in Moroccan society. This has led to…

The tough economic conditions that prevailed in Morocco during 2022 prompted many consumers to become much more cautious with regards to their discretionary spending and this put huge pressure on demand for premium beauty and personal care. While…

One of the key factors that has growth in skin care in Morocco in recent years is the widening of the consumer group for these products to include younger women who in the past might not have considered it important to begin thinking about skin care…

Sun care recorded another positive sales performance during 2022 as category continued to announce back from the seven year sales declines recorded at the peak of the COVID-19 pandemic during 2020. However, it should be noted that there is still a…

Baby and child-specific products recorded solid current retail value growth in 2022; however, this was heavily due to the strong increase in unit prices for all categories, rather than an indication of a positive performance. High inflation in the…

Bath and shower saw solid retail volume and retail value growth in 2022, despite rising levels of inflation and poor economic conditions. While inflationary conditions due to the depreciation of the local currency led to a strong rise in unit prices,…

Beauty and personal care recorded a positive current retail value performance in 2022; however, much of this was due to rising inflation. High inflation, primarily driven by the depreciation of the local currency against the US dollar, led to higher…

Despite poor economic conditions, colour cosmetics recorded a positive performance in 2022. However, most products saw slower retail volume sales due to weaker consumer spending power caused by high inflation, while the high increases in unit prices,…

The performance of deodorants in 2022 was impacted by poor economic conditions and rising price points due to the depreciation of the local currency. As such, retail volume growth suffered during the year. However, current retail value growth was…

In 2022, poor economic conditions weakened retail volume growth for products within depilatories. As such, depressed consumer spending power in 2022, due to an inflationary economy and depreciated local currency, saw growth slow compared to the more…

Fragrances in Nigeria performed relatively well in 2022, despite poor economic conditions, with inflation reducing consumer spending power while rising unit prices. With the category having seen a weak performance over the review period, particularly…

Despite being a large category, hair care posted one of the weakest current retail value performances in beauty and personal care in 2022. One key challenge for the landscape has been the wide availability of cheaper counterfeit brands, which have…

In current retail value terms, mass beauty and personal care performed well in 2022, much of which was driven by a strong rise in unit prices due to overall inflationary economic conditions. While this challenged retail volume growth for some…

Men's grooming saw good value growth in 2022; however, this was the result of the strong increases in unit prices. As such, although current retail value sales saw double-digit growth, most product areas saw a decline in retail volume terms. Poor…

In current retail value terms, oral care grew well in 2022, partly attributed to the fast-growing population, resulting in new consumer groups' entry. Despite poor economic conditions, the essential nature of the category drove continued growth, even…

High inflation and rising price points saw premium beauty and personal care performing well in value terms, growing faster than mass beauty and personal care. This is due to higher-income consumers being less impacted by economic conditions, with…

Despite poor economic conditions and high inflation, skin care recorded positive retail volume growth in 2022.

Sun care is a niche landscape that performs poorly when economic conditions are weak. With a poor economy during 2022, particularly with high inflation limiting consumer spending power, there was a decline in demand. Furthermore, since expatriates…

In 2022, beauty and personal care is no longer being impacted by the COVID-19 pandemic, however, global inflation rates are causing prices to rise and consumers to change their consumption habits. Meanwhile, more modern attitudes towards personal…

During the review period baby and child-specific products gained momentum and thrived. Even during COVID-19, baby and child-specific products remained resilient despite the tough economic crisis within South Africa. This was because parents did not…

With many South Africans facing financial difficulties due to the increase in the cost of living, consumers often seek the cheapest products. More people in the country prefer bar soap to body wash/shower gel, which is due to bar soap being cheaper.…

Beauty and personal care continued to develop in 2022 as population growth, urbanisation and rising incomes due to economic development expanded the core consumer base in most categories. However, most local people demand only the absolute basics…

In 2022, many consumers returned to their normal lives as the COVID-19 pandemic eased. However, most people now have to take into consideration the rising cost of living in South Africa. As a result of this, sales of beauty and personal care products…