Beauty and Personal Care

As local consumers become increasingly conscious of the ingredients contained in their personal care products, the demand for natural deodorants is rising due to the perceived benefits they offer. Advertising campaigns in local and regional media…

Shopping behaviour in the United Arab Emirates is heavily influenced by sustainability, with young consumers in particular becoming increasingly conscious of brands’ sustainability practices and intolerant of “greenwashing”. Consumers are interested…

Value sales of fragrances received a boost in 2022 from consumers’ growing preference for more expensive options. Many local consumers are willing to invest in premium fragrances as a way to make a statement about their personal style and…

New product innovation in terms of scalp care and “skinification” are emerging within hair care in the United Arab Emirates. This trend is being driven by growing awareness of the importance of scalp health and its impact on overall hair health, as…

Mass beauty and personal care brands are incorporating innovative ingredients such as vitamin C, hyaluronic acid, and algae into their products to attract consumers’ attention and to essentially justify higher price points. These ingredients are…

As concerns over obesity, food sensitivity, and diseases rise, health lifestyle habits are becoming the new norm. In the United Arab Emirates, this trend has sparked an explosion in men’s journals and blogs, as local male consumers engage with health…

Although the manual format dominates demand for toothbrushes in the United Arab Emirates, there is a growing trend towards power toothbrushes, particularly with the emergence of lower-priced battery toothbrushes. Despite the higher cost, power…

Over the past several years, there has been a major push by premium brands to invest in make-up tutorials and masterclasses to help build brand loyalty and engagement with their customers. By offering expert advice and personalised instructions on…

Sales of prestige beauty and personal care are on the rise in the United Arab Emirates, particularly in the area of body care, which previously experienced sluggish growth before the pandemic. This surge in sales can be attributed, in part, to…

Younger consumers are more accepting of daily sun protection use in the United Arab Emirates. Indeed, the importance of incorporating sun screen into a daily skin care routine has become more widely recognised. This shift in attitude can be…

In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…

Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

Beauty and personal care recorded another year of healthy growth in real value terms in 2022, with the regional performance being driven by the dynamism in the Saudi Arabian market, where premium fragrances were providing a major boost to sales.…

This report provides an in-depth analysis of the potential market strategies for companies in Sub-Saharan Africa amidst the current cost of living crisis. It details how companies can leverage affordability, technology, and values to cater to the…

There has been an increased focus on personal health and hygiene since the pandemic in Saudi Arabia which continued to support demand for a wide range of baby and child-specific products in 2023. Parents are now focusing more on preventive care and…

Many bath and shower products are seen as an essential part of the daily hygiene routines of the local population with bar soap in particular being a relatively mature category. As such, growth in part is linked to population growth. Therefore, sales…

In 2023, Jordan's beauty and personal care industry has witnessed a decline, attributed to various financial factors. The emergence of a preference for local brands, offering more affordable options compared to international counterparts, contributed…

Although the Saudi economy actually contracted in 2023 due to a drop in oil revenue when it came to the Kingdom’s non-oil economy there continued to be growth, with this including spending on beauty and personal care. The retail industry is looking…