Beauty and Personal Care

Coronavirus (COVID-19) has shaken up consumer goods and service industries in the Middle East, putting pressure on supply chains and depressing sales as lockdowns and job losses squeeze discretionary spending. Essential items such as packaged food,…

Colour cosmetics in the Middle East and Africa faces severe challenges. Social media, women’s empowerment and product innovation positively influenced the market in 2019, but growth was hampered by cautious consumer spending and economic malaise,…

Fragrances is seeing modest growth in the Middle East and Africa, albeit undermined by economic slowdown in core markets. However, demand for fragrances in the region has grown, in accordance with an overall positive trend in personal grooming,…

To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The…

The digital revolution has been rewiring retail for years, leading to new business models, commerce ecosystems and channels for reaching and engaging consumers. The COVID-19 pandemic accelerated this transition, as e-commerce became the default…

Skin care sales slipped into decline in real value terms in 2020, as Coronavirus (COVID-19) negatively impacted the performances in most countries in the Middle East and Africa region. Even in Saudi Arabia, where value sales rose, this was mainly…

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

As the end of 2021 approaches, almost two years into the COVID-19 pandemic, the emergence and rapid spread of the Omicron coronavirus variant has increased uncertainty and weakened the momentum of the global recovery. This series of quarterly reports…

In the Voice of the Industry series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the beauty and personal care industry, drawing on a survey of 800 professionals working in beauty and…

Slower growth, surging inflation, rising geopolitical risks and an accelerating deglobalisation trend are factors shaping the global economic, financial and trade landscape in 2022 and beyond. Despite the challenges, there are opportunities for…

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…

Mumzworld, the fastest-growing online store for baby and child-specific products in the United Arab Emirates, is now offering an expanded luxury section and a price guarantee. Despite strong competition from Amazon, the success of the platform has…

Since its entry to the United Arab Emirates in 2018, VIVA, the first grocery discounter in the local market, has rapidly expanded its reach and range of private label products within beauty and personal care. By offering attractive price points and…

Beauty and personal care in the United Arab Emirates recorded solid demand in 2022, despite the global turbulence caused by the war in Ukraine, a high inflationary environment, and a worsened economic outlook. The industry continued on its growth…

Antipodes is a New Zealand-based natural skin care and beauty brand that is gaining in popularity for its use of natural ingredients. The Healthy Lipstick line is one of its most popular products and it has the memorable tagline: “I’m so healthy, you…

As local consumers become increasingly conscious of the ingredients contained in their personal care products, the demand for natural deodorants is rising due to the perceived benefits they offer. Advertising campaigns in local and regional media…

Shopping behaviour in the United Arab Emirates is heavily influenced by sustainability, with young consumers in particular becoming increasingly conscious of brands’ sustainability practices and intolerant of “greenwashing”. Consumers are interested…

Value sales of fragrances received a boost in 2022 from consumers’ growing preference for more expensive options. Many local consumers are willing to invest in premium fragrances as a way to make a statement about their personal style and…

New product innovation in terms of scalp care and “skinification” are emerging within hair care in the United Arab Emirates. This trend is being driven by growing awareness of the importance of scalp health and its impact on overall hair health, as…

Mass beauty and personal care brands are incorporating innovative ingredients such as vitamin C, hyaluronic acid, and algae into their products to attract consumers’ attention and to essentially justify higher price points. These ingredients are…

As concerns over obesity, food sensitivity, and diseases rise, health lifestyle habits are becoming the new norm. In the United Arab Emirates, this trend has sparked an explosion in men’s journals and blogs, as local male consumers engage with health…

Although the manual format dominates demand for toothbrushes in the United Arab Emirates, there is a growing trend towards power toothbrushes, particularly with the emergence of lower-priced battery toothbrushes. Despite the higher cost, power…

Over the past several years, there has been a major push by premium brands to invest in make-up tutorials and masterclasses to help build brand loyalty and engagement with their customers. By offering expert advice and personalised instructions on…

Sales of prestige beauty and personal care are on the rise in the United Arab Emirates, particularly in the area of body care, which previously experienced sluggish growth before the pandemic. This surge in sales can be attributed, in part, to…

Younger consumers are more accepting of daily sun protection use in the United Arab Emirates. Indeed, the importance of incorporating sun screen into a daily skin care routine has become more widely recognised. This shift in attitude can be…

In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…

Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

Beauty and personal care recorded another year of healthy growth in real value terms in 2022, with the regional performance being driven by the dynamism in the Saudi Arabian market, where premium fragrances were providing a major boost to sales.…

This report provides an in-depth analysis of the potential market strategies for companies in Sub-Saharan Africa amidst the current cost of living crisis. It details how companies can leverage affordability, technology, and values to cater to the…

There has been an increased focus on personal health and hygiene since the pandemic in Saudi Arabia which continued to support demand for a wide range of baby and child-specific products in 2023. Parents are now focusing more on preventive care and…

Many bath and shower products are seen as an essential part of the daily hygiene routines of the local population with bar soap in particular being a relatively mature category. As such, growth in part is linked to population growth. Therefore, sales…

In 2023, Jordan's beauty and personal care industry has witnessed a decline, attributed to various financial factors. The emergence of a preference for local brands, offering more affordable options compared to international counterparts, contributed…

Although the Saudi economy actually contracted in 2023 due to a drop in oil revenue when it came to the Kingdom’s non-oil economy there continued to be growth, with this including spending on beauty and personal care. The retail industry is looking…

The government continues to support female empowerment in Saudi Arabia striving for equality between men and women in the workplace, enhancing their rights, support systems and care programmes with the aim of improving their work environment in all…

With consumers spending more time outside of the home again there was greater incentive to wear deodorants in 2023 with this helping to fuel demand. With the World Health Organisation declaring the pandemic to be over in early 2023 more consumers…

Sales of depilatories continued to decline in retail volume terms in 2023. Aside from a brief recovery during 2020 when hair and beauty salons were forced to close – and thus women had to take a DIY approach to hair removal – sales of depilatories…

Beauty and personal care in Saudi Arabia continues to be led by well-established regional and international luxury brands. This includes leading local players in fragrances, such as Abdul Samad Al Quraishi, Arabian Oud, and Al-Majed for Oud. The…

Hair care continued to see strong growth in retail volume terms in 2023. Despite the Kingdom’s economy contracting in 2023 there remained a renewed consumer confidence in the wake of the pandemic with more consumers returning to the workplace and…

Mass beauty and personal care continued to see strong growth in current value terms in 2023, albeit slightly slower than in the previous year as the country’s economy contracted. With the pandemic being declared over in early 2023 more consumers…

An increasing number of Saudi men are now considering using men’s grooming products to help them to create the best versions of themselves. Saudi men want to be well groomed but want to follow simple and relatively quick routines to achieve this. As…

Thanks to the combined efforts of the government, schools, oral care brands, dentists, paediatricians, and pharmacists, consumers are now more aware than ever of the importance of a regular oral care routine. These factors combined with the increased…

Premium beauty and personal care witnessed more dynamic growth in current value terms in 2023 than mass beauty and personal care. There were a number of factors behind this, although one of the major ones was the increased number of tourists. With…

Skin care continued its revival in 2023 having seen declining volume sales during the early years of the review period. With the pandemic over the local population increased with foreign workers returning to the Kingdom in search of employment…