Beauty and Personal Care

One might expect that sun care sales in Kenya would be stronger, considering the country’s hot climate. However, this category is one which is seeing dampened sales due to inflationary pressures. Indeed, some consumers do not perceive sun care as…

Skin care in Kenya is a fast-growing industry, which has attracted many multinationals to launch their products in the territory. For example, as seen with the global giant MAC Cosmetics, which is well-known for its colour cosmetics overall, along…

Whilst premium beauty and personal care remains more niche than its mass counterparts, due to inflationary pressures leading to lower consumer spending power, the premium segment still holds great potential. For example, there is an increased…

We are seeing a slew of partnerships in beauty and personal care in Kenya, with such moves being a key strategy for players to stay a step ahead of the competition. Indeed, brands are going an extra mile to partner with organisations in a bid to…

Whilst we are seeing positive developments in men’s grooming, potential volume sales are somewhat suppressed by inflationary pressures. Overall, however, men’s grooming is becoming more popular in Kenya, coupled with the rising awareness of the…

Mass brands saw popularity in 2022, thanks to their lower prices being favoured by price-sensitive consumers facing inflationary pressures. Indeed, consumers are prioritising essentials over luxury items, which is also a continuation of trends seen…

With increasing hair care awareness among consumers, there is a growing trend towards natural hair and natural hair styles, and away from chemically straightened hair, which has led to many women cutting their relaxed hair.

The growing interest in grooming, which has resulted in more spending on beauty and personal care products, is what fuels sales of fragrances in Kenya. This is true for the majority of Kenyans, as the fragrance industry flourishes in the nation,…

Many people embraced at-home beauty and personal care routines during the era of the pandemic, as salons were closed. Within this “home spa” trend, consumers also embraced at-home, do-it-yourself (DIY) hair removal. Now, post-pandemic, with salons…

The performance in deodorants in Kenya is driven by growth in the urban population and rising incomes among Kenya’s burgeoning middle-class population, as these consumers audiences are those who tend to pay the greatest attention to their personal…