Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
Inflationary pressures and placing downwards pressure on baby and child-specific products. This is majorly owing to lower consumer spending powder, whereby consumers are seeking multifunctional products which can be used for babies and children as…
The Kenya Bureau of Standards (KEBS) announced that it has seized and banned 435 cosmetics from the market. The products include skin brightening lotions, creams, gels and soaps that contain hydroquinone, mercury, and its compounds. Exposure to high…
Beauty and personal care saw an overall positive performance in Kenya in 2022, despite the challenges of inflationary pressures. Indeed, beauty and personal care is a growing industry in Kenya, propelled by the country's expanding young,…
Lip products are starting to see a revival, following the end of the era of pandemic-related face masks which covered the mouth and nose. During this time, many consumers neglected lip care cosmetics completely, while others opted for smudge-proof…
The performance in deodorants in Kenya is driven by growth in the urban population and rising incomes among Kenya’s burgeoning middle-class population, as these consumers audiences are those who tend to pay the greatest attention to their personal…