Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
Colour cosmetics saw current value growth in Morocco in 2023. Lip products was amongst the most dynamic product areas during the year. Only two years after its launch, Gloss VoluLips is rapidly gaining popularity as it contains a hydrating serum…
Beauty and personal care saw double-digit current value growth in Morocco in 2023. However, the challenging economic conditions led to shrinking budgets for many Moroccan households. As a result, consumers became very price sensitive and sought ways…
Bath and shower products saw current value growth in Morocco in 2023. Amongst more affluent segments of the population, consumers are increasingly switching from bar soap to body wash/shower gel and liquid soap, thus sustaining trends that were in…
Baby and child-specific products saw current value growth in Morocco in 2023. However, the category’s performance was dampened by the contraction of the end consumer base for these products. The number of babies being born in Morocco continues to…