Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…
Sun care is a niche landscape that performs poorly when economic conditions are weak. With a poor economy during 2022, particularly with high inflation limiting consumer spending power, there was a decline in demand. Furthermore, since expatriates…
Despite poor economic conditions and high inflation, skin care recorded positive retail volume growth in 2022.
High inflation and rising price points saw premium beauty and personal care performing well in value terms, growing faster than mass beauty and personal care. This is due to higher-income consumers being less impacted by economic conditions, with…
In current retail value terms, oral care grew well in 2022, partly attributed to the fast-growing population, resulting in new consumer groups' entry. Despite poor economic conditions, the essential nature of the category drove continued growth, even…
Men's grooming saw good value growth in 2022; however, this was the result of the strong increases in unit prices. As such, although current retail value sales saw double-digit growth, most product areas saw a decline in retail volume terms. Poor…
In current retail value terms, mass beauty and personal care performed well in 2022, much of which was driven by a strong rise in unit prices due to overall inflationary economic conditions. While this challenged retail volume growth for some…
Despite being a large category, hair care posted one of the weakest current retail value performances in beauty and personal care in 2022. One key challenge for the landscape has been the wide availability of cheaper counterfeit brands, which have…
Fragrances in Nigeria performed relatively well in 2022, despite poor economic conditions, with inflation reducing consumer spending power while rising unit prices. With the category having seen a weak performance over the review period, particularly…
In 2022, poor economic conditions weakened retail volume growth for products within depilatories. As such, depressed consumer spending power in 2022, due to an inflationary economy and depreciated local currency, saw growth slow compared to the more…