Beauty and Personal Care

There has been an increased focus on personal health and hygiene since the pandemic in Saudi Arabia which continued to support demand for a wide range of baby and child-specific products in 2023. Parents are now focusing more on preventive care and…

Many bath and shower products are seen as an essential part of the daily hygiene routines of the local population with bar soap in particular being a relatively mature category. As such, growth in part is linked to population growth. Therefore, sales…

Although the Saudi economy actually contracted in 2023 due to a drop in oil revenue when it came to the Kingdom’s non-oil economy there continued to be growth, with this including spending on beauty and personal care. The retail industry is looking…

The government continues to support female empowerment in Saudi Arabia striving for equality between men and women in the workplace, enhancing their rights, support systems and care programmes with the aim of improving their work environment in all…

With consumers spending more time outside of the home again there was greater incentive to wear deodorants in 2023 with this helping to fuel demand. With the World Health Organisation declaring the pandemic to be over in early 2023 more consumers…