Beauty and Personal Care

The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The…

In 2022, the South African economy struggled in the wake of COVID-19, and consumers were faced with various price increases, thus leaving many with less disposable income, and people had to budget accordingly. Taking into account that many consumers…

Despite the incredibly tough economic conditions consumers are facing in South Africa, they still prioritised skin care products in 2022. During the pandemic more people shifted from prioritising colour cosmetics to focusing on skin care products, as…

As South Africa faces an economic crisis, more consumers have been prioritising necessities over non-essentials. For most people, the tough economic conditions meant their budgets could not accommodate non-essential items in 2022, as most consumers…

In 2022 the South African economy experienced tough economic conditions, with consumers affected by loadshedding, rising mortgage rates, and price increases on fuel and food. For this reason, budgets were extremely tight and people had to spend…