Beauty and Personal Care

During the review period baby and child-specific products gained momentum and thrived. Even during COVID-19, baby and child-specific products remained resilient despite the tough economic crisis within South Africa. This was because parents did not…

With many South Africans facing financial difficulties due to the increase in the cost of living, consumers often seek the cheapest products. More people in the country prefer bar soap to body wash/shower gel, which is due to bar soap being cheaper.…

In 2022, many consumers returned to their normal lives as the COVID-19 pandemic eased. However, most people now have to take into consideration the rising cost of living in South Africa. As a result of this, sales of beauty and personal care products…

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

In 2020, retail current value sales of colour cosmetics saw a strong decline due to the pandemic. During that year, consumers found it difficult to purchase colour cosmetics, as these were not classified as essential products. Furthermore, throughout…

With South Africa experiencing economic difficulties, consumers made calculated decisions about the way in which they spent their money in 2022. Many had less disposable income in this year, and therefore they prioritised spending on essentials,…

As many South African consumers faced financial adversity due to the tough economic times within the country in 2022, they sought affordable options when it came to depilatories. Some therefore shifted away from purchasing one singular razor or hair…

In 2022, South Africa suffered significant financial adversity, with the country experiencing multiple power cuts a day, and an increasing cost of living within the country, making it relatively difficult for most consumers to survive. For many…

During the pandemic consumers had no access to hairdressers due to the closure of salons. This prompted them to improve their skills by colouring their own hair, driving sales of colourants. Into 2022, consumers were cutting back on non-essential…

With many South Africans experiencing financial adversity in 2022, many constantly reviewed their budgets and looked for ways they could cut their purchases of non-essential items. Consumers were predominantly worried about being able to survive…