Beauty and Personal Care

In 2023, a notable development in Tunisia was the entry of domestic brands into baby and child-specific sun care. Following the successful debut of the first Tunisian brand, Narcisse, there was a marked increase in new domestic entrants such as…

In 2023, whilst bath and shower overall recorded steady growth in volume sales terms in Tunisia, bar soap witnessed a notable volume stagnation. Despite its historical popularity, bar soap experienced a decline in demand, particularly among…

The landscape of beauty and personal care in Tunisia in 2023 unfolded as a complex tapestry, marked by a juxtaposition of volume stagnation and remarkable value growth. Notably, the surge in value can be predominantly attributed to inflationary…

In 2023, a decrease in demand was observed for historical international brands of colour cosmetics in Tunisia, including L'Oréal, Maybelline, and Bourjois Paris, among others. This decline does not signify negative volume growth but rather a slowdown…

Deodorants, as a product area, experienced a volume decrease in Tunisia in 2023, primarily attributed to a significant price increase for these products. This substantial rise in prices directly impacts the demand for deodorants, leading to a…