Beauty and Personal Care

Depilatories recorded double-digit growth in retail value terms in 2023. This strong increase was largely driven by price increases, however, as volume sales grew at a steadier pace. Depilatories are facing a two-pronged challenge when it comes to…

Driven by younger generations like Gen Z, a new fragrance philosophy emerged in Turkey in 2023 – the concept of a curated "fragrance wardrobe." Consumers are increasingly interested in owning a collection of scents that reflect their moods and…

Despite inflation showing signs of easing, the cost of hair care products continued to rise in Turkey in 2023. This economic pressure is impacting consumer spending habits. Many were forced to "trade down" to more affordable options, prioritising…

Mass beauty and personal care in Turkey thrived in 2023, driven by a consumer focus on value for money. This growth stemmed from several key trends.

Men's grooming in Turkey experienced a surge in popularity in 2023, driven by a growing awareness of self-care and a shift in traditional gender norms. Gone are the days when men's grooming was considered a niche pursuit. Turkish men are becoming…

Oral care in Turkey experienced positive growth in 2023, driven by a growing emphasis on essential hygiene products.

Premium beauty and personal care in Turkey experienced a strong year in 2023, with fragrances leading the growth surge. This category emerged as the largest and most dynamic segment within premium beauty and personal care. Several factors contributed…

Turkish consumers demonstrated a growing interest in advanced skin care regimens in 2023. This trend, exemplified by the popularity of "skin cycling," involves incorporating a wider variety of ingredients and product formats into daily routines.…

Driven by rising costs of living and a desire for streamlined routines, Turkish consumers have increasingly been looking for skin care and sun care products that offer multiple benefits in 2023. This trend fuelled the demand for hybrid sun care…

Baby and child-specific products in Denmark continued to register positive current value growth in 2023, driven by price increases. Families continued to place a higher focus on children’s health, hygiene and safety standards, brought on by the…

Bath and shower in Denmark continued to see demand patterns normalise in 2023 following the dynamic sales increase caused by the COVID-19 pandemic in 2020. Retail volume sales declined although overall consumption remained above pre-pandemic sales in…

Beauty and personal care in Denmark witnessed a mild improvement in current value growth during 2023. Although the Danish economy is doing well compared to many other European countries in terms of low unemployment and declining inflation, inflation…

Colour cosmetics in Denmark registered moderate retail volume and current value growth in 2023. Consumer demand rebounded strongly despite the economic downturn, rising energy costs and higher interest rates, which put pressure on discretionary…

In 2023, deodorants in Denmark reported steady retail volume and current value growth in 2023. Lower inflation had a generally positive influence on overall consumption compared to the previous year. Nevertheless, inflation continued to drive price…

Depilatories continued to see positive retail volume and current value growth in 2023 as consumer lifestyles in Denmark resumed greater normality following the COVID-19 pandemic. In addition to working lifestyles, consumers are keen to socialise and…

Fragrances in Denmark witnessed another difficult year in 2023 following the noticeable decrease in sales during the previous year. Sales of fragrances had surged in 2021 when consumers returned to socialising post-pandemic, so demand patterns are…

Hair care in Denmark continued to witness positive current value growth in 2023, largely driven by inflation in 2023 with rising prices contributing to stagnant retail volume sales. Lower consumer purchasing power resulted in some downtrading to more…

Mass beauty and personal care in Denmark continued to see positive value growth in 2023 and slightly outperformed premium beauty and personal care. The weaker economy led to some downtrading to cheaper alternatives as Danes faced higher interest…

Men’s grooming in Denmark registered a better performance in 2023, with retail volume sales increasing alongside current value growth. Consumer demand bounced back softly across all categories as inflation fell and the propensity to spend recovered…

Oral care in Denmark continued to witness positive current value growth in 2023 albeit driven by price increases. By contrast, lower purchasing power led to another year of volume sales decline, as many household budgets remained under pressure and…

Premium beauty and personal care in Denmark witnessed a slight rise in current value growth in 2023 following the decline faced by this segment in 2022. Sales performance in the past two years has been muted following the dynamic current value growth…

Following extremely strong growth during the COVID-19 pandemic, skin care continued to see a normalisation in sales in 2023. Retail volume and current value sales both declined as consumption levels began to subside to more normal levels. Indeed,…

In 2023, sun care in Denmark witnessed robust retail growth as travel flows continued to increase post-pandemic. Life has largely returned to normality following the COVID-19 pandemic, with travel and outdoor activities more frequently undertaken.…

In 2023, baby and child-specific products in the UK experienced 8% growth. One of the factors contributing to this growth was the UK's economic situation, which continued to see high inflation. This forced players to raise unit prices due to higher…

Following two years of consecutive declines in value terms, bath and shower in the UK returned to growth in 2023. However, this was driven by the impact of inflation on unit prices and higher production costs, as overall demand continued to drop,…

Inflationary pressures caused by the war in Ukraine and supply issues continued to be among the strongest influences on the performance by beauty and personal care in the UK in 2023. However, despite further increases in the price of goods and…

Overall demand for colour cosmetics in the UK stagnated in 2023, while value sales continued to grow. In 2022, inflation in the UK surged to 9.1%, due to the aftermath of the pandemic and the war in Ukraine. While this rate slowed in 2023, further…

Volume sales of deodorants in the UK rose for a second consecutive year in 2023. According to Euromonitor International’s Voice of the Consumer: Beauty Survey (fielded June to July 2022), 34.5% of UK participants indicated that hygiene and…

Depilatories in the UK recorded a rise in value sales for a second consecutive year in 2023. Women's razors and blades, which recorded 3% value growth, was the main driver behind this performance, although this was mostly driven by inflation and…

Following strong growth and value recovery in 2022 from the pandemic’s impact, fragrances in the UK recorded another solid performance in 2023. Key growth drivers include the ongoing premiumisation trend along with inflationary price hikes, thereby…

Hair care recorded another year of solid current value growth in 2023, but this was predominantly driven by unit price increases, as established products such as standard shampoos and 2-in-1 products contracted in volume terms. Diminishing interest…

Mass brands play a crucial role in shaping beauty and personal care in the UK, accounting for 51% share of value sales in 2023. Mass beauty and personal care sales increased by 7% in 2023, driven by both high volume demand for categories such as…

Men’s grooming in the UK recorded a second consecutive year of positive volume growth in 2023 due to greater mobility outside of the home and local consumers becoming increasingly open to experimenting with their grooming habits. On the other hand,…

Oral care in the UK continued to expand in both volume and value growth terms in 2023. The rising number of local consumers taking care of their oral health at home was one of the main drivers of this growth. Another contributing factor to this trend…

As already evident the previous year, even in times of restricted disposable incomes, consumers continued to purchase premium products in the UK over 2023. However, they remained discerning in terms of the specific products they used and the brands…

Skin care in the UK experienced solid growth in both value and volume terms in 2023, as unit price rises were accompanied by a growing consumer appetite for skin care products. This was a shift away from 2022 when the category experienced a marginal…

Sun care in the UK continued to record a solid performance in 2023, with volume sales fully recovering to surpass 2019 figures. While sun care recorded an increase of 7% in volume terms and 12% in value terms, it is noteworthy that most of this…

Baby and child-specific products in France saw only minimal current value growth in 2023, and a notable volume decline, and was one of the worst performing categories in beauty and personal care in the country. The birth rate declined by another 6.8%…

Although volume sales continued to decline in bath and shower in France in 2023, slow current value growth was seen. This was driven by positive value performances across key categories, including body wash/shower gel, liquid soap, and intimate…

Beauty and personal care in France saw positive current value growth in 2023, mainly driven by rising prices due to ongoing inflation in the country, which pushed up costs and prices, therefore supporting value growth. Although value sales recovered…

Colour cosmetics in France saw low current value growth in 2023, thanks to price growth, while all the main categories except lip products declined in volume terms. In 2023, value sales still stood at around 80% of the level seen in 2019, which means…

After seeing a good performance in 2022, deodorants in France again saw positive current value and volume growth rates in 2023, and recovered to the 2019 level of value sales (although it did not quite reach this target in volume terms). The warm…

Depilatories in France saw a minor current value decline and a more significant fall in volume terms in 2023, after positive performances the previous year. A number of factors contributed to this decline, most notably the value declines in sales of…

Fragrances in France saw double-digit current value growth along with minor volume growth in 2023, and was one of the best performing categories within beauty and personal care. The growth driver was premium fragrances, which saw double-digit current…

Although hair care in France witnessed a small decline in volume sales in 2023, it saw solid current value growth. All categories were stable or increased in value terms, boosted by significant price growth, with salon professional hair care leading…

Mass beauty and personal care in France demonstrated positive current value growth in the low single digits in 2023. Price increases driven by inflation supported value growth in most mass categories, although volume sales struggled to remain…

Men’s grooming in France saw a marginal retail volume decline in 2023, but showed positive current value growth, and surpassed the pre-COVID-19 figure in value terms. This growth was fuelled by significant price growth across categories, driven by…

Despite maintaining a slight retail volume decline in 2023, oral care in France saw solid current value growth, with almost all categories, except mouth fresheners, showing positive performances, due to increasing unit prices. Ongoing inflation in…

Premium beauty and personal care in France saw dynamic growth in 2023, and was a good year for many categories, as market trends were in favour of the rise of premium brands. The health trend, which reached its peak after the COVID-19 period, coupled…

In 2023, skin care in France saw growth in both retail volume and current value terms, and was one of the best performing categories within beauty and personal care. Premium skin care led value growth, but mass skin care also showed a positive…