Beauty and Personal Care

A powerful current of premiumisation is sweeping fragrances in Sweden. Consumers are increasingly drawn to niche or artisanal scents, seeking individuality and exclusivity. These unique olfactory experiences offer a way to stand out from the crowd.…

Premium fragrances outperformed mass fragrances in Spain in 2023, as consumers seek to treat themselves to “affordable indulgences”. Interestingly, despite the depressed economic climate, with the cost-of-living crisis and inflationary pressures,…

Premium fragrances in Portugal registered positive retail volume growth in 2022, while mass fragrances recorded a decline. Despite Portuguese consumers being more price-sensitive during high levels of inflation, this did not lead to trading down. On…

Fragrances emerged as the biggest winner in beauty and personal care during the pandemic, partly due to a decline in duty-free purchases. Surprisingly, despite the return of travel and a rise in duty-free sales in 2022 and 2023, domestic fragrance…

Sales of fragrances saw a quick recovery returning to pre-pandemic levels by the end of 2022 in both value and volume terms. Fragrances continued to show a similar trend in 2023 with double-digit growth in current value terms as well as steady growth…