Beauty and Personal Care

After two years of decline in 2020 and 2021, fragrances was the most dynamic category across beauty and personal care in retail current value terms in 2022, with sales seeing exceptional growth, rising to above the pre-COVID-19 level, seen in 2019.…

In 2022, retail sales of depilatories saw an improved performance in current value terms compared with 2021. This was partly due to inflationary pressures, which increased unit prices and drove growth. At the same time, retail volume sales saw a…

Deodorants saw growth in 2022, with good sales growth in both retail current value terms (all formats) and retail volume terms (deodorant sprays and roll-ons only). Indeed, the summer of 2022 was hot in Germany, which led to higher overall volume…

In 2022, both retail volume and current value sales of colour cosmetics in Germany saw a rebound. Consumers had more opportunities to spend time outside of the home and meet others, and were able to enjoy make-up once again. In many areas, wearing a…

Beauty and personal care experienced dynamic current value growth in Germany in 2022, with sales rebounding, and indeed far exceeding, the 2019 level. This was partly driven by soaring inflation, which resulted in strong price rises for consumer…

After a year of volume statis in 2021, in 2022 bath and shower was expected to see growth. However, the year was overshadowed by COVID-19 restrictions, which lasted almost half of the year, therefore sales of bath and shower products in Germany…

Retail current value sales of baby and child-specific products continued to grow in Germany in 2022, thanks to a steady rise in volume sales and an inflationary price push. As observed in other categories, baby and child-specific products also showed…

In early 2021, travel for Austrian consumers remained restricted, largely to within the EU. This maintained a limit on the opportunities to use and, therefore, the demand for sun care. As international travel started to show a significant recovery,…

Skin care saw healthy retail current value growth in 2022, although retail volume sales dropped following slight-to-moderate increases through the review period, including during the height of the Coronavirus (COVID-19) pandemic in 2020 and 2021.…

Premium beauty and personal care recorded strong retail current value terms in 2022. The retail current value growth rate was higher than that seen in mass beauty and personal care. The reasons for this performance were, on the one hand, significant…

Oral care derived benefits from increased consumer awareness and interest in oral care, in line with the health and hygiene trend in the wake of the Coronavirus (COVID-19) pandemic in Austria. The demand for oral care products was on the rise in…

Men’s grooming saw a marginal increase in retail volume sales and strong rise in retail current value sales in 2022. This followed two years of decline, largely due to the effects of the Coronavirus (COVID-19) pandemic. The improved performance of…

Mass beauty and personal care continued to account for the vast majority of overall beauty and personal care retail value and volume sales in 2022. Mass beauty and personal care recorded strong growth in retail current value terms, albeit boosted by…

Hair care generates a healthy share of overall beauty and personal care retail sales in Austria. In 2022, hair care accounted for the second-highest retail value share in beauty and personal care, behind skin care. The demand for hair care was stable…

Overall, fragrances recorded mid-single digit retail current value sales growth in 2022. This performance was supported by a marginal recovery in the demand for premium fragrances, as a result of a return to more regular usage and purchasing…

Coronavirus (COVID-19) measures saw lockdowns, remote working and restrictions on socialising. This resulted in many consumers spending long periods at home and less time in the office or on social or leisure activities during the pandemic. As a…

Retail volume and current value sales of deodorants suffered during the Coronavirus (COVID-19) pandemic due to the shift to home office and generally spending more time at home in accordance with lockdowns. As COVID-19 regulations were relaxed as the…

Colour cosmetics registered a dynamic performance in 2022. Colour cosmetics posted weak performances due to low consumer demand in 2020 and 2021, largely determined by the exigencies of Coronavirus (COVID-19) lockdowns. Consumers spent more time at…

Overall, beauty and personal care continued to recover from the effects of the Coronavirus (COVID-19) crisis. Beauty and personal care was shaped by the return of the demand for most types of beauty and personal care, in particular for products that…

Overall, in 2022, bath and shower saw a drop in retail volume sales and slow growth in retail current value sales, underpinned by higher prices. However, performances varied strongly from category to category. Having seen exponential growth in 2020,…