Beauty and Personal Care

Hair care saw recovered sales in 2022 compared to 2021, with value stronger than volume due to inflationary pressures driving up unit prices. Furthermore, higher-end subcategories, such as the best-performing salon professional hair care, are driving…

Fragrances continued to show a dynamic performance in Italy in 2022 after having already returned to pre-pandemic levels in the previous year. The category continued to grow thanks to Italian consumers feeling keener to socialise as the immediate…

Fragrances saw excellent value growth in 2022, with volume notably slower and expected to continue to decline. This positive performance is very much driven by sales of premium fragrances, with mass fragrances remaining in a slump in both value and…

Demand for depilatories was boosted by the end of the health emergency linked to COVID-19 in Italy at the end of March 2022, which led to the further easing of restrictions from May (such as the lifting of the obligation to wear face masks) and…

Depilatories saw small positive volume growth in 2022, in addition to stronger value growth driven by inflation. These sales are attributed to the post-pandemic catch-up effect, in addition to a hot summer in France in 2022 compared to the gloomier…

In 2022, deodorants were buoyant in Italy, showing high single-digit growth in current value terms. Consumer demand was boosted by the high temperatures recorded in the country and the end of the state of emergency linked to COVID-19, which led…

Deodorants saw a positive year in 2022, with good sales in both value and volume terms. Indeed, the summer of 2022 was hot in France, which led to heightened demand in addition to value being pushed up by inflationary pressures. This positive growth…

In 2022, colour cosmetics continued to recover thanks to the further easing of COVID-19 related restrictions, such as the lifting of the obligation to wear face masks in shops, which occurred in May 2022 in Italy (and in the summer for offices, and…

Colour cosmetics is seeing a post-pandemic catch-up effect, following the slump in sales observed during the era of the COVID-19 lockdowns, movement restrictions, and mask-wearing. Indeed, in 2022, colour cosmetics saw small positive volume growth,…

Beauty and personal care in Italy saw mid-single-digit growth in current value terms in 2022. It was an important year for Italy, with the situation shifting significantly in terms of the easing of restrictions linked to COVID-19. March saw the end…

2022 saw an upward trend in value sales in beauty and personal care, resulting from both the post-pandemic catch-up phenomenon and the inflationary situation in France (and globally), pushing up costs and prices and therefore supporting value growth.…

Bath and shower remained flat in value terms in 2022, suffering from the shrinking demand for liquid soap and hand sanitisers, which are, however, maintaining a level of sales well above that seen prior to the onset of the COVID-19 crisis. Hand…

Bath and shower managed to keep its head above water in 2022, following the pandemic-era boost in sales and the subsequent drop. Whilst demand is relatively stable overall, there are great disparities within the category. Solid soaps and liquid…

Baby and child-specific products continued to see value sales rise in 2022 as the further improvement of the pandemic situation helped in the recovery of volumes. Value sales growth was also linked to unit price increases, the result of rising retail…

As seen in premium adult sun care, sales in baby and child-specific products were boosted by sun care sales thanks to the hot summer in France in 2022. Indeed, sun care suffered notably during the pandemic years, due to the lockdowns, and then…

Despite a challenging economic environment, in 2022 the performance of sun care was buoyant, with all categories experiencing growth in both volume and current value terms. Sun protection grew as people returned to their normal lives, and had…

As life returned to greater normality following the COVID-19 pandemic, travel and outdoor activities were more frequently undertaken. With more time spent exposed to the sun, demand for sun care products increased as Danes commonly use sun protection…

Skin care in the UK saw growth in current value terms in 2022, as all categories witnessed notable price rises owing to higher costs of raw ingredients, manufacturing, and transport. With regard to volume sales, the category recorded a decline in…

Following dramatic sales growth in 2021, skin care sales slumped in 2022 in retail volume and current value terms as consumption levels began to subside to more normal levels. Indeed, overall skin care sales remained well above pre-pandemic levels in…

Premium beauty personal care continued to see current value growth in 2022, and recovered to the pre-pandemic level of sales. Key to this growth was the return to in-person activities as the pandemic eased, leading consumers to return to their…