Beauty and Personal Care

In 2022, baby and child-specific products registered modest retail volume growth and a strong increase in retail current value sales. Higher prices in line with high inflation in the country pushed retail value sales at the end of the review period.…

Sun care recorded double-digit growth in 2022, allowing sales to return to and exceed pre-pandemic levels, after the steep decline seen in 2020 and the mild recovery in 2021. In 2022, sun care benefited from the very favourable weather in Italy and…

Sun care was the big winner in 2022, in both value and volume terms, thanks to the full reopening of society after the era of the pandemic, with the return of tourism and international travel, coupled with a long and hot summer in France during the…

Skin care delivered mid-single-digit growth in 2022, showing a slower rate of growth than that seen in the previous year – which, however, represented a recovery from the decline seen in 2020 and allowed value sales to return to pre-pandemic levels.…

In 2022, skin care is synonymous with the lightening of beauty routines which favour a “less is more” approach. Indeed, beauty in 2022 was strongly related to wellbeing – naturalness, authenticity, feeling good, having fun, are all values…

Premium beauty and personal care showed high single-digit growth in 2022, which allowed value sales to return to and, indeed, exceed pre-pandemic levels, mainly thanks to the double-digit growth recorded by beauty specialist retailers, including…

Beauty-based cosmetics and personal care are fairly resilient to economic crises in France, because the recession causes stress and anxiety and people will take refuge in wellbeing and cosmetics to relax and make themselves feel better. Indeed,…

Oral care sales recorded only modest growth in value terms in 2022, as the category primarily benefited from the performance of essential oral care products such as toothpaste, manual toothbrushes and dental floss. There is potential for further…

Oral care remains in good overall shape, with demand stable due to necessity, and few fluctuations caused by the era of the COVID-19 pandemic. The main impact from the pandemic era was challenging access to dentists, thus inspiring consumers to be…

Men’s grooming saw high single-digit current value growth in 2022 with sales expanding to beyond pre-pandemic levels. The easing of COVID-19 related restrictions, such as the removal of the obligation to wear face masks in shops in May, in most…

Whilst men’s grooming showed positive value growth in 2022, volume sales remained in sluggish negative figures – albeit having improved since the category took a notable hit during the era of the pandemic, when many male consumers became lazy…

Mass beauty and personal care enjoyed mid-single digit growth in 2022, a stronger performance than in the previous year. Sales had already returned to pre-pandemic levels in 2021, faster than premium products (which only reached 2019 levels in 2022)…

Mass beauty and personal care fared quite well in 2022, thanks to an upwards trend due to the post-pandemic recovery period, alongside inflationary pressures supporting value growth. Positive sales factors include the heat wave in France in 2022,…

Hair care saw low single-digit growth in 2022, which was the result of the positive performance of all categories with the exception of colourants. Most categories also saw value growth boosted by unit price increases, which were the result of higher…

Hair care saw recovered sales in 2022 compared to 2021, with value stronger than volume due to inflationary pressures driving up unit prices. Furthermore, higher-end subcategories, such as the best-performing salon professional hair care, are driving…

Fragrances continued to show a dynamic performance in Italy in 2022 after having already returned to pre-pandemic levels in the previous year. The category continued to grow thanks to Italian consumers feeling keener to socialise as the immediate…

Fragrances saw excellent value growth in 2022, with volume notably slower and expected to continue to decline. This positive performance is very much driven by sales of premium fragrances, with mass fragrances remaining in a slump in both value and…

Demand for depilatories was boosted by the end of the health emergency linked to COVID-19 in Italy at the end of March 2022, which led to the further easing of restrictions from May (such as the lifting of the obligation to wear face masks) and…

Depilatories saw small positive volume growth in 2022, in addition to stronger value growth driven by inflation. These sales are attributed to the post-pandemic catch-up effect, in addition to a hot summer in France in 2022 compared to the gloomier…

In 2022, deodorants were buoyant in Italy, showing high single-digit growth in current value terms. Consumer demand was boosted by the high temperatures recorded in the country and the end of the state of emergency linked to COVID-19, which led…