Beauty and Personal Care

Deodorants saw a positive year in 2022, with good sales in both value and volume terms. Indeed, the summer of 2022 was hot in France, which led to heightened demand in addition to value being pushed up by inflationary pressures. This positive growth…

In 2022, colour cosmetics continued to recover thanks to the further easing of COVID-19 related restrictions, such as the lifting of the obligation to wear face masks in shops, which occurred in May 2022 in Italy (and in the summer for offices, and…

Colour cosmetics is seeing a post-pandemic catch-up effect, following the slump in sales observed during the era of the COVID-19 lockdowns, movement restrictions, and mask-wearing. Indeed, in 2022, colour cosmetics saw small positive volume growth,…

Beauty and personal care in Italy saw mid-single-digit growth in current value terms in 2022. It was an important year for Italy, with the situation shifting significantly in terms of the easing of restrictions linked to COVID-19. March saw the end…

2022 saw an upward trend in value sales in beauty and personal care, resulting from both the post-pandemic catch-up phenomenon and the inflationary situation in France (and globally), pushing up costs and prices and therefore supporting value growth.…

Bath and shower remained flat in value terms in 2022, suffering from the shrinking demand for liquid soap and hand sanitisers, which are, however, maintaining a level of sales well above that seen prior to the onset of the COVID-19 crisis. Hand…

Bath and shower managed to keep its head above water in 2022, following the pandemic-era boost in sales and the subsequent drop. Whilst demand is relatively stable overall, there are great disparities within the category. Solid soaps and liquid…

Baby and child-specific products continued to see value sales rise in 2022 as the further improvement of the pandemic situation helped in the recovery of volumes. Value sales growth was also linked to unit price increases, the result of rising retail…

As seen in premium adult sun care, sales in baby and child-specific products were boosted by sun care sales thanks to the hot summer in France in 2022. Indeed, sun care suffered notably during the pandemic years, due to the lockdowns, and then…

Despite a challenging economic environment, in 2022 the performance of sun care was buoyant, with all categories experiencing growth in both volume and current value terms. Sun protection grew as people returned to their normal lives, and had…

Skin care in the UK saw growth in current value terms in 2022, as all categories witnessed notable price rises owing to higher costs of raw ingredients, manufacturing, and transport. With regard to volume sales, the category recorded a decline in…

Premium beauty personal care continued to see current value growth in 2022, and recovered to the pre-pandemic level of sales. Key to this growth was the return to in-person activities as the pandemic eased, leading consumers to return to their…

The COVID-19 pandemic has changed the perception of oral care, with the category shifting from essential to now being seen as an extension to consumers’ overall wellness routine. Simultaneously, the UK has been facing an NHS dentistry crisis which,…

While the largest category in men’s toiletries in value terms remained men’s deodorants in 2022, volume growth in this category was limited by maturity. Some companies, such as Unilever, are attempting to grow, or slow their decline, by developing…

Mass skin care, the largest category within beauty and personal care, recorded moderate current value growth in 2022. In volume terms, except for moisturisers and anti-agers, all categories saw declines owing to inflation-led price hikes. The rising…

Hair care recorded a strong performance in terms of overall current value growth in 2022, but this was predominantly driven by unit price hikes, as established categories such as standard shampoos and colourants continued to contract in volume terms.…

In 2022, current value sales of fragrances reached the pre-pandemic level after more than two years of recovery, seeing one of the fastest growth rates in beauty and personal care. The demand for fragrances grew as people went back to their normal…

Historically, depilatories in the UK declined in both current value and volume terms, but value sales increased in 2022 owing to rising inflation. In volume terms, the demand for more permanent solutions for hair removal and the reopening of beauty…

After two years of pandemic-driven decline, in 2022 all deodorants categories except deodorant wipes returned to growth in both volume and current value terms, as consumers went back to their normal social lives, and also travelled more. Deodorant…

After a turbulent few years during the COVID-19 pandemic, colour cosmetics continued its recovery in 2022, building on the slow momentum seen in 2021. Retail current value sales increased across all product categories, demonstrating a return to many…