Beauty and Personal Care

As the category hardest hit by COVID-19 due to the closure of department stores and beauty specialist retailers, limited social occasions and mask-wearing, colour cosmetics recorded current value growth in Greece in 2023 but has still yet to return…

Overall, in 2023, beauty and personal care in Switzerland registered a slight increase in retail volume sales and moderate rise in retail current value sales. However, the retail current value performance was boosted by the global and domestic…

Beauty and personal care in Sweden remained stable in terms of volume sales in 2023. However, value growth was significant due to a powerful trend towards premiumisation and high inflation. Swedes view beauty and personal care products as essential,…

High inflation and its subsequent impact on local consumers’ disposable income significantly impacted purchasing habits and brand developments across beauty and personal care in Greece in 2023.

In 2023, bath and shower in Switzerland posted good retail current value growth. However, with only a slight increase in retail volume terms, retail current value growth owed most to inflationary pressure on the prices of products. Retail value…

Bath and shower, as a product area as a whole, faces challenges due to its high degree of maturity and commodification. This translates to declining volume sales. However, a silver lining exists in the form of a strong premiumisation trend and…

In 2023, growth in the largest subcategory in beauty and personal care in Greece, body wash/shower gel, was driven by price increases and tourism. Private label registered brand share growth owing to the tightening of household budgets.

Baby and child-specific products in Switzerland posted further positive retail current value growth in 2023. However, with only slight retail volume growth, the healthy increase in retail current value terms was mainly due to price increases. Baby…

Baby and child-specific products in Sweden maintained its positive trajectory in 2023. While volume sales remained stable, value sales received a boost from inflation and a growing preference for premium products. Swedish parents prioritise their…

Excluding hair care and baby wipes, the baby and child-specific category registered volume decline in Greece in 2023, with current value growth resulting from unit price rises. Volume decline can be attributed to falling birth rates, leading to…

Sun care in the Netherlands benefited as travel and tourism flows continued to recover from the Coronavirus (COVID-19) restrictions on mobility. As people started to travel more, there was an increase in beach and other holidays, which boosted the…

In 2023, sun care in Portugal saw a strong retail value and volume performance, continuing the trends noted during the review period. Products benefited from ongoing awareness of the necessity to protect the skin from negative effects of the sun.…

In 2023, sun care in Norway was a highly volatile category, heavily influenced by the country's unpredictable weather. The pandemic provided a temporary boost as staycations led to increased domestic sun care consumption. However, with the return of…

In 2023, skin care in the Netherlands recorded a strong increase in retail current value sales, supported by inflationary pressure on prices, as retail volume sales declined. Hand care witnessed the biggest decline in retail volume sales and only a…

In 2023, skin care in Portugal recorded positive retail volume growth, despite high inflation pressure on purchasing power. Portuguese consumers are increasingly concerned about their self-image and facial skin appearance, which is driving growth in…

Following a period of exceptional growth fuelled by the pandemic and a rising focus on self-care, skin care in Norway has experienced a slowdown in 2022 and 2023. This can be attributed to the market's increasing maturity. While the pandemic led to a…

Premium beauty and personal care in the Netherlands saw strong retail current value growth in 2023. This was the first year with no Coronavirus (COVID-19) restrictions on the opening hours of beauty and personal care retailers since the outbreak of…

The polarisation trends seen over the review period continued to be seen on Portugal's premium beauty and personal care landscape in 2023. Despite inflationary pressures from the ongoing conflict in Ukraine and eroded disposable incomes, premium…

Premium beauty and personal care in Norway experienced a resurgence in 2023, following a slowdown in 2022. Premiumisation remains the defining trend within Norwegian beauty and personal care. Consumers increasingly seek products formulated with…

Overall, oral care in the Netherlands saw a minor decline in retail volume sales in 2023, while retail current value sales grew strongly. As was the case in many categories of beauty and personal care, the growth in retail value sales was mainly…