Beauty and Personal Care

Sun care in Finland continues to show promise, with retail value sales reaching a near double-digit growth in 2023 compared to the previous year. However, this growth was driven primarily by rising product costs and a shift towards higher quality…

Following two years of double-digit volume sales growth, sun care in Belgium registered a decline in volume sales. This was not only related to price increases, but also the relatively bad summer in 2023 compared to 2022. The lack of warm weather and…

Skin care in Finland continues to shine, with retail value sales recording a nearly double-digit increase in 2023 compared to the previous year. However, a closer look reveals some interesting trends. Facial care emerged as the star performer in…

Price rises and the high cost of living in Belgium curbed demand for skin care in 2023. At the same time, trends such as clean beauty and natural beauty remained highly relevant. This resulted in a contraction of volume sales, as consumers purchased…

While premium beauty and personal care sales experienced positive growth in value terms in Finland in 2023, the volume growth trajectory varied across categories, ranging from stagnant to moderately negative. The challenging economic environment,…

In 2023, premium beauty and personal care products in Belgium registered a negative performance in volume terms, while value growth rose at a pace. Inflation generated strong price rises in 2023 compared to 2022, with purchasing power remaining under…

Oral care in Finland experienced positive value growth in 2023, but this was primarily due to inflation-induced price increases. Some categories, like power toothbrushes, witnessed a decline in volume sales as consumers opted to delay non-essential…

The maturity of oral care in Belgium had a negative impact, with volume sales declining over the review period. Many consumers remained increasingly price-sensitive and cautious with their spending in 2023, further dampening retail volume sales.…

Men's grooming in Finland experienced significant growth in retail value sales during 2023. However, this increase was primarily driven by inflation-related price hikes, with stagnant or slightly declining volumes.

Men’s grooming in Belgium is feeling the pressure of a general shift away from the clean-shaven look and rising demand for sustainable options. Retail volume sales of men's shaving continued its downward trajectory in 2023. The rising cost of living…

In 2023, mass beauty and personal care in Finland exhibited robust growth, primarily in terms of value. This growth was multifaceted, driven partly by inflation-induced price increases but also by a notable shift from premium to mass categories. The…

In 2023, the financial constraints faced by consumers due to the rising costs of living in Belgium pushed many individuals towards more affordable mass beauty and personal care products. Restrictions on promotions, brought forth by the new EU Omnibus…

Hair care in Finland experienced healthy value growth in 2023. However, this increase was largely driven by price hikes, with volume growth ranging from slightly negative to slightly positive. Consumers curtailed impulse purchases, leading to a…

Hair care in Belgium saw further decline in volume sales over 2023, as consumers remained conservative in their expenditure. Energy and heating costs were still high, and many consumers chose to shower less and use less shampoo. Indeed, shampoo is…

Fragrances in Finland, as a product area, experienced positive growth in both volume and value terms in 2023. This can be attributed in part to a return to pre-pandemic fragrance use habits and high levels of marketing activity from major brands.…

Inflation remained high in 2023 leading to significant price increases in the fragrance industry and placing further pressure on consumer budgets. This, in turn, led to strong value sales growth of fragrances in 2023, while volume sales of fragrances…

Depilatories in Finland witnessed sluggish growth in 2023. Consumers, facing economic constraints, readily opted for private label or budget-friendly alternatives. This trend was particularly evident in the women's razor and blade area, where the…

Depilatories remain at the core of women’s personal care routines in Belgium and are considered an essential product. Despite retail price inflation, volume sales of depilatories remained resilient and did not decrease to the same degree as other…

While deodorant sales volume remained stable in Finland in 2023, the product area saw a healthy rise in value terms. This can be attributed, in part, to inflationary pressures pushing up unit prices. However, a more significant factor is the evolving…

Despite price increases and the squeeze on consumer budgets, demand for deodorants in Belgium remained steady with only a marginal decline in volume sales in 2023. Moreover, deodorants witnessed a relatively better performance in volume terms than…