Beauty and Personal Care

Hair care saw low single-digit growth in 2022, which was the result of the positive performance of all categories with the exception of colourants. Most categories also saw value growth boosted by unit price increases, which were the result of higher…

Fragrances continued to show a dynamic performance in Italy in 2022 after having already returned to pre-pandemic levels in the previous year. The category continued to grow thanks to Italian consumers feeling keener to socialise as the immediate…

Demand for depilatories was boosted by the end of the health emergency linked to COVID-19 in Italy at the end of March 2022, which led to the further easing of restrictions from May (such as the lifting of the obligation to wear face masks) and…

In 2022, deodorants were buoyant in Italy, showing high single-digit growth in current value terms. Consumer demand was boosted by the high temperatures recorded in the country and the end of the state of emergency linked to COVID-19, which led…

In 2022, colour cosmetics continued to recover thanks to the further easing of COVID-19 related restrictions, such as the lifting of the obligation to wear face masks in shops, which occurred in May 2022 in Italy (and in the summer for offices, and…