Beauty and Personal Care

Market research on the beauty and personal care industry. Standar...

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

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Country Report

Depilatories in the Netherlands

Apr 2024

The recovery of travel helped depilatories in the Netherlands to limit the decline in retail volume sales to a marginal one in 2023, following a moderate increase in 2022. Strong growth in average unit prices spiked retail current value growth;…

USD 1,195
Country Report

Depilatories in Switzerland

Apr 2024

Depilatories in Switzerland saw positive retail volume and current value growth in 2023. However, this development was mainly due to the good performance of women’s razors and blades. This category posted the only increase in retail volume terms and…

USD 1,195
Country Report

Depilatories in Sweden

Apr 2024

Depilatories remained a relatively uneventful category in 2023. While the continued popularity of the Estrid brand injects some innovation, overall growth is modest. Depilatory products are considered an essential item by most Swedish women, leading…

USD 1,195
Country Report

Depilatories in Spain

Apr 2024

Sales in depilatories in Spain were supported by the “home spa” trend in 2023, resulting in positive value and volume growth. Indeed, volume sales were stronger when compared to 2022, having bounced back into positive figures following a slump.…

USD 1,195
Country Report

Depilatories in Portugal

Apr 2024

Demand for depilatories in Portugal registered visible retail volume growth in 2023. Hot summer led many Portuguese women to wear outfits that exposed skin, leading to more frequent purchases of depilatories. In addition, high inflation rates in 2022…

USD 1,195
Country Report

Depilatories in Norway

Apr 2024

Depilatories in Norway is characterised by a high degree of maturity. The preference for a hairless appearance has been the norm for a long time, leading to limited opportunities for innovation and premiumisation. Furthermore, the market is dominated…

USD 1,195
Country Report

Depilatories in Italy

May 2023

Demand for depilatories was boosted by the end of the health emergency linked to COVID-19 in Italy at the end of March 2022, which led to the further easing of restrictions from May (such as the lifting of the obligation to wear face masks) and…

USD 1,195
Country Report

Depilatories in Ireland

Apr 2024

Depilatories in Ireland in 2023 recorded a positive performance, with hair removers/bleaches and women's razors and blades showcasing positive retail volume and value growth. Poor economic indicators with shrinking disposable incomes and high…

USD 1,195
Country Report

Depilatories in Greece

Apr 2024

A chronically declining category, hair removers and bleaches has seen an uptick in sales in the aftermath of the COVID-19 pandemic, and this increase can be attributed to increased willingness amongst consumers to socialise.

USD 1,195
Country Report

Depilatories in Germany

Jun 2023

In 2022, retail sales of depilatories saw an improved performance in current value terms compared with 2021. This was partly due to inflationary pressures, which increased unit prices and drove growth. At the same time, retail volume sales saw a…

USD 1,195
Country Report

Depilatories in France

May 2023

Depilatories saw small positive volume growth in 2022, in addition to stronger value growth driven by inflation. These sales are attributed to the post-pandemic catch-up effect, in addition to a hot summer in France in 2022 compared to the gloomier…

USD 1,195
Country Report

Depilatories in Finland

Apr 2024

Depilatories in Finland witnessed sluggish growth in 2023. Consumers, facing economic constraints, readily opted for private label or budget-friendly alternatives. This trend was particularly evident in the women's razor and blade area, where the…

USD 1,195
Country Report

Depilatories in Denmark

Apr 2024

Depilatories continued to see positive retail volume and current value growth in 2023 as consumer lifestyles in Denmark resumed greater normality following the COVID-19 pandemic. In addition to working lifestyles, consumers are keen to socialise and…

USD 1,195
Country Report

Depilatories in Belgium

Apr 2024

Depilatories remain at the core of women’s personal care routines in Belgium and are considered an essential product. Despite retail price inflation, volume sales of depilatories remained resilient and did not decrease to the same degree as other…

USD 1,195
Country Report

Depilatories in Austria

Jun 2023

Coronavirus (COVID-19) measures saw lockdowns, remote working and restrictions on socialising. This resulted in many consumers spending long periods at home and less time in the office or on social or leisure activities during the pandemic. As a…

USD 1,195
Country Report

Deodorants in Turkey

Apr 2024

Deodorant sales in Turkey experienced significant growth in 2023, with retail value sales surging due to inflationary pressures, whilst volume sales grew at a steadier pace. The scorching summer of 2023 significantly boosted deodorant sales in…

USD 1,195
Country Report

Deodorants in the United Kingdom

Apr 2023

After two years of pandemic-driven decline, in 2022 all deodorants categories except deodorant wipes returned to growth in both volume and current value terms, as consumers went back to their normal social lives, and also travelled more. Deodorant…

USD 1,195
Country Report

Deodorants in the Netherlands

Apr 2024

In 2023, the demand for deodorants in the Netherlands was quite stable, with only a slight decrease in retail volume sales. This followed two consecutive years of slight growth as the category recovered from the downturn caused by the Coronavirus…

USD 1,195
Country Report

Deodorants in Switzerland

Apr 2024

Deodorants in Switzerland posted further positive retail volume and current value growth in 2023. While inflationary pressure on prices stimulated retail current value sales, growth was in line with the retail volume increase. The hot and long summer…

USD 1,195
Country Report

Deodorants in Sweden

Apr 2024

Deodorant sales in Sweden exhibited stagnation in 2023. Volume sales remained flat, with any growth in value primarily driven by inflation and a modest premiumisation trend. Deodorants are considered an essential beauty and personal care product,…

USD 1,195
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