Beauty and Personal Care

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…

Sales of baby and child-specific products continued to grow in the UK in 2022, with a slow rise in volume terms and an inflationary price push driving strong growth in current value terms. As observed in other categories, baby and child-specific…

The impact of inflation, which reached historic heights in 2022, along with the cost-of-living crisis and increases in prices, saw volumes decline in all bath and shower categories in the UK in 2022, with increases in prices only partially offsetting…

Beauty and personal care in the UK experienced strong total current value growth in 2022, partly driven by soaring inflation, which resulted in strong price hikes for consumer goods. Inflationary pressures seeped across the UK, stemming from the…

After a turbulent few years during the COVID-19 pandemic, colour cosmetics continued its recovery in 2022, building on the slow momentum seen in 2021. Retail current value sales increased across all product categories, demonstrating a return to many…

After two years of pandemic-driven decline, in 2022 all deodorants categories except deodorant wipes returned to growth in both volume and current value terms, as consumers went back to their normal social lives, and also travelled more. Deodorant…

Historically, depilatories in the UK declined in both current value and volume terms, but value sales increased in 2022 owing to rising inflation. In volume terms, the demand for more permanent solutions for hair removal and the reopening of beauty…

In 2022, current value sales of fragrances reached the pre-pandemic level after more than two years of recovery, seeing one of the fastest growth rates in beauty and personal care. The demand for fragrances grew as people went back to their normal…

Hair care recorded a strong performance in terms of overall current value growth in 2022, but this was predominantly driven by unit price hikes, as established categories such as standard shampoos and colourants continued to contract in volume terms.…

Mass skin care, the largest category within beauty and personal care, recorded moderate current value growth in 2022. In volume terms, except for moisturisers and anti-agers, all categories saw declines owing to inflation-led price hikes. The rising…

While the largest category in men’s toiletries in value terms remained men’s deodorants in 2022, volume growth in this category was limited by maturity. Some companies, such as Unilever, are attempting to grow, or slow their decline, by developing…

The COVID-19 pandemic has changed the perception of oral care, with the category shifting from essential to now being seen as an extension to consumers’ overall wellness routine. Simultaneously, the UK has been facing an NHS dentistry crisis which,…

Premium beauty personal care continued to see current value growth in 2022, and recovered to the pre-pandemic level of sales. Key to this growth was the return to in-person activities as the pandemic eased, leading consumers to return to their…

Skin care in the UK saw growth in current value terms in 2022, as all categories witnessed notable price rises owing to higher costs of raw ingredients, manufacturing, and transport. With regard to volume sales, the category recorded a decline in…

Despite a challenging economic environment, in 2022 the performance of sun care was buoyant, with all categories experiencing growth in both volume and current value terms. Sun protection grew as people returned to their normal lives, and had…

As seen in premium adult sun care, sales in baby and child-specific products were boosted by sun care sales thanks to the hot summer in France in 2022. Indeed, sun care suffered notably during the pandemic years, due to the lockdowns, and then…

Baby and child-specific products continued to see value sales rise in 2022 as the further improvement of the pandemic situation helped in the recovery of volumes. Value sales growth was also linked to unit price increases, the result of rising retail…

Bath and shower managed to keep its head above water in 2022, following the pandemic-era boost in sales and the subsequent drop. Whilst demand is relatively stable overall, there are great disparities within the category. Solid soaps and liquid…