Beauty and Personal Care

Oral care in Sweden is a well-established category, experiencing stable volume growth and strong value gains in 2023. Significant volume increases are limited due to the product area's maturity. Growth is primarily driven by two factors: consumers…

Overall, oral care in Switzerland registered slight retail volume and moderate retail current value growth in 2023. The relatively stronger value growth performance was underpinned by inflationary pressure on prices. At constant 2023 prices, retail…

Overall, oral care in the Netherlands saw a minor decline in retail volume sales in 2023, while retail current value sales grew strongly. As was the case in many categories of beauty and personal care, the growth in retail value sales was mainly…

The COVID-19 pandemic has changed the perception of oral care, with the category shifting from essential to now being seen as an extension to consumers’ overall wellness routine. Simultaneously, the UK has been facing an NHS dentistry crisis which,…

Oral care in Turkey experienced positive growth in 2023, driven by a growing emphasis on essential hygiene products.

Oral care sales in Western Europe stagnated over 2015-2020, yet are expected to see further growth from 2020 onwards. Toothpaste and toothbrushes constitute the bulk of oral care sales across the region, with sustainable products and products with…

Premium beauty and personal care recorded strong retail current value terms in 2022. The retail current value growth rate was higher than that seen in mass beauty and personal care. The reasons for this performance were, on the one hand, significant…

In 2023, premium beauty and personal care products in Belgium registered a negative performance in volume terms, while value growth rose at a pace. Inflation generated strong price rises in 2023 compared to 2022, with purchasing power remaining under…

Premium beauty and personal care in Denmark witnessed a slight rise in current value growth in 2023 following the decline faced by this segment in 2022. Sales performance in the past two years has been muted following the dynamic current value growth…

While premium beauty and personal care sales experienced positive growth in value terms in Finland in 2023, the volume growth trajectory varied across categories, ranging from stagnant to moderately negative. The challenging economic environment,…

Beauty-based cosmetics and personal care are fairly resilient to economic crises in France, because the recession causes stress and anxiety and people will take refuge in wellbeing and cosmetics to relax and make themselves feel better. Indeed,…

In 2022, premium beauty and personal care saw sales skyrocket in Germany in retail current value terms, with growth outpacing that of the mass segment. This was driven by an increase in opportunities to spend time outside of the home, the expansion…

Premium skin care performed very strongly in Greece in 2023 in current value terms, with premium dermocosmetic brands sold in pharmacies spearheading growth and registering significantly better performance compared to their mass counterparts. While…

In 2023, premium beauty and personal care ranges recorded a stronger performance than mass goods despite the challenging economic environment and ongoing high inflation. This was mainly due to the very strong performance of premium ranges within…

Premium beauty and personal care showed high single-digit growth in 2022, which allowed value sales to return to and, indeed, exceed pre-pandemic levels, mainly thanks to the double-digit growth recorded by beauty specialist retailers, including…

Premium beauty and personal care in Norway experienced a resurgence in 2023, following a slowdown in 2022. Premiumisation remains the defining trend within Norwegian beauty and personal care. Consumers increasingly seek products formulated with…

The polarisation trends seen over the review period continued to be seen on Portugal's premium beauty and personal care landscape in 2023. Despite inflationary pressures from the ongoing conflict in Ukraine and eroded disposable incomes, premium…

Sales in premium beauty and personal care in Spain were somewhat hampered by the economic environment in 2023. Inflationary pressures have led to high unit prices against a backdrop of lower consumer spending power, in turn resulting in consumers…

Premium beauty and personal care in Sweden continues to be a powerhouse, experiencing robust growth in 2023. This growth comes at the expense of mass beauty and personal care, with consumers increasingly trading up for more sophisticated beauty and…

In 2023, premium beauty and personal care in Switzerland saw further positive, if slower than over 2021-2022, retail current value growth. Colour cosmetics and sun care were strong growth drivers towards the end of the review period as Swiss society…