Beauty and Personal Care

In 2023, many categories within the bath and shower product area witnessed stagnant or moderately declining volume sales in Finland. This trend reflects consumers' immediate inclination towards cost-saving measures when faced with economic…

Bath and shower managed to keep its head above water in 2022, following the pandemic-era boost in sales and the subsequent drop. Whilst demand is relatively stable overall, there are great disparities within the category. Solid soaps and liquid…

After a year of volume statis in 2021, in 2022 bath and shower was expected to see growth. However, the year was overshadowed by COVID-19 restrictions, which lasted almost half of the year, therefore sales of bath and shower products in Germany…

In 2023, growth in the largest subcategory in beauty and personal care in Greece, body wash/shower gel, was driven by price increases and tourism. Private label registered brand share growth owing to the tightening of household budgets.

In 2023, bath and shower in Ireland registered positive retail value sales, driven by rising prices, while retail volume growth was challenged. With the threat of COVID-19 having reduced, habits that formed during the pandemic – such as hand…

Bath and shower remained flat in value terms in 2022, suffering from the shrinking demand for liquid soap and hand sanitisers, which are, however, maintaining a level of sales well above that seen prior to the onset of the COVID-19 crisis. Hand…

Bath and shower in Norway experienced a decline in 2023, a natural correction following the surge witnessed during the pandemic. Heightened hygiene awareness during that time led to increased demand for products like liquid soap, bar soap, and hand…

In 2023, bath and shower in Portugal registered positive retail volume growth, with a solid performance from body wash/shower gel, considered a basic staple by many Portuguese consumers. However, retail volume growth was encouraged by consumers…

Bath and shower sales remained in a slump in Spain in 2023, in both value and volume terms. That said, this still-negative performance is still an improvement on the previous year and there are signs of gradual recovery noted for over the coming…

Bath and shower, as a product area as a whole, faces challenges due to its high degree of maturity and commodification. This translates to declining volume sales. However, a silver lining exists in the form of a strong premiumisation trend and…

In 2023, bath and shower in Switzerland posted good retail current value growth. However, with only a slight increase in retail volume terms, retail current value growth owed most to inflationary pressure on the prices of products. Retail value…

Bath and shower in the Netherlands witnessed a slight decline in retail current value sales in 2023, and a strong decrease in retail volume terms. The 2023 development of the category was a tale of two main trends. On the one hand, there was strong…

The impact of inflation, which reached historic heights in 2022, along with the cost-of-living crisis and increases in prices, saw volumes decline in all bath and shower categories in the UK in 2022, with increases in prices only partially offsetting…

Bath and shower in Turkey experienced double-digit growth in 2023, This strong increase was largely due to inflationary pressures, however, as volume growth was more muted.

Bath and shower as a whole as well as most of its categories continued to decline in 2019, with many areas continuing to see stagnating or even declining unit prices. However, bar soap and liquid soap will see strong growth in 2020, driven by…

Overall, beauty and personal care continued to recover from the effects of the Coronavirus (COVID-19) crisis. Beauty and personal care was shaped by the return of the demand for most types of beauty and personal care, in particular for products that…

Inflation remained a pressing issue for Belgian consumers in 2023 with economic uncertainty and financial anxiety exacerbated by high heating and energy costs. As consumer purchasing power declined, retail volume sales of beauty and personal care…

Beauty and personal care in Denmark witnessed a mild improvement in current value growth during 2023. Although the Danish economy is doing well compared to many other European countries in terms of low unemployment and declining inflation, inflation…

In 2023, beauty and personal care in Finland witnessed overall positive value growth, albeit largely attributed to inflation-driven price increases. This trend was particularly notable in categories such as bath and shower, deodorants, and…

2022 saw an upward trend in value sales in beauty and personal care, resulting from both the post-pandemic catch-up phenomenon and the inflationary situation in France (and globally), pushing up costs and prices and therefore supporting value growth.…