Beauty and Personal Care

Strong price increases in supermarkets as a result of inflation was the biggest factor influencing the performance of mass beauty and personal care in Greece in 2023. Many local consumers selected shopping destinations based on offers and discounts…

In 2023, economic factors have shaped the performance of mass beauty and personal care in Ireland. High inflation, rising prices in energy and transport, and a declining GDP growth have all had an impact on sales, with shrinking disposable incomes…

Mass beauty and personal care enjoyed mid-single digit growth in 2022, a stronger performance than in the previous year. Sales had already returned to pre-pandemic levels in 2021, faster than premium products (which only reached 2019 levels in 2022)…

Mass beauty and personal care in Norway experienced a noteworthy resurgence in 2023, particularly within fragrance and skin care categories. This reversal comes after a period of consistent share loss to premium beauty and personal care. While price…

Mass beauty and personal care products in Portugal registered positive retail volume growth, with consumers trading down during a time of high inflation levels. Retail volume sales of basic categories, with already high penetration levels, such as…

Sales in mass beauty and personal care in Spain were supported by the economic environment in 2023. Specifically, inflationary pressures have led to high unit prices against a backdrop of lower consumer spending power, in turn resulting in consumers…

Swedish mass beauty and personal care experienced a positive year in 2023, with retail value sales growing at a near double-digit rate. This growth comes despite the ongoing shift towards premium products in beauty and personal care overall.

Mass beauty and personal care in Switzerland continued to recover from the effects of the Coronavirus (COVID-19) crisis, registering further positive, if more moderate than in 2022, retail current value growth at the end of the review period.…

In 2023, mass beauty and personal care in the Netherlands recorded strong retail current value growth across most categories. This performance was driven by a strong rise in average unit price amid inflationary pressure. However, once again, mass…

Mass skin care, the largest category within beauty and personal care, recorded moderate current value growth in 2022. In volume terms, except for moisturisers and anti-agers, all categories saw declines owing to inflation-led price hikes. The rising…

Mass beauty and personal care in Turkey thrived in 2023, driven by a consumer focus on value for money. This growth stemmed from several key trends.

Men’s grooming saw a marginal increase in retail volume sales and strong rise in retail current value sales in 2022. This followed two years of decline, largely due to the effects of the Coronavirus (COVID-19) pandemic. The improved performance of…

Men’s grooming in Belgium is feeling the pressure of a general shift away from the clean-shaven look and rising demand for sustainable options. Retail volume sales of men's shaving continued its downward trajectory in 2023. The rising cost of living…

Men’s grooming in Denmark registered a better performance in 2023, with retail volume sales increasing alongside current value growth. Consumer demand bounced back softly across all categories as inflation fell and the propensity to spend recovered…

Men's grooming in Finland experienced significant growth in retail value sales during 2023. However, this increase was primarily driven by inflation-related price hikes, with stagnant or slightly declining volumes.

Whilst men’s grooming showed positive value growth in 2022, volume sales remained in sluggish negative figures – albeit having improved since the category took a notable hit during the era of the pandemic, when many male consumers became lazy…

Men’s grooming showed considerable retail current value growth in 2022, after a difficult two years due to the pandemic. With the reopening of businesses and the return to working in the office, men in Germany not only resumed the consumption of some…

Albeit from a smaller base, increased marketing and consumer interest in the men’s grooming space helped men’s grooming outperform unisex beauty and personal care products in 2023. This is the case in categories like bath and shower, where growth in…

In 2023, the economic situation limited growth for men's grooming in Ireland. Irish consumers suffered from high inflation and declining GDP growth, eroding their purchase power. Consequently, many consumers moved away from purchasing male-specific…

Men’s grooming saw high single-digit current value growth in 2022 with sales expanding to beyond pre-pandemic levels. The easing of COVID-19 related restrictions, such as the removal of the obligation to wear face masks in shops in May, in most…