Beauty and Personal Care

Sun care was the big winner in 2022, in both value and volume terms, thanks to the full reopening of society after the era of the pandemic, with the return of tourism and international travel, coupled with a long and hot summer in France during the…

In 2022, skin care is synonymous with the lightening of beauty routines which favour a “less is more” approach. Indeed, beauty in 2022 was strongly related to wellbeing – naturalness, authenticity, feeling good, having fun, are all values…

Beauty-based cosmetics and personal care are fairly resilient to economic crises in France, because the recession causes stress and anxiety and people will take refuge in wellbeing and cosmetics to relax and make themselves feel better. Indeed,…

Oral care remains in good overall shape, with demand stable due to necessity, and few fluctuations caused by the era of the COVID-19 pandemic. The main impact from the pandemic era was challenging access to dentists, thus inspiring consumers to be…

Whilst men’s grooming showed positive value growth in 2022, volume sales remained in sluggish negative figures – albeit having improved since the category took a notable hit during the era of the pandemic, when many male consumers became lazy…