Beauty and Personal Care

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

Awareness of the potential harmful effects of sunlight amongst German consumers is extremely high. Understanding of the need to use filters is already strong, having been communicated by producers, social media, and influencers. This is reflected in…

In 2022 skin care registered only slow retail current value growth. This was mainly the effect of lower demand for body care products. Categories such as firming/anti-cellulite body care and general purpose body care registered strong double-digit…

In 2022, premium beauty and personal care saw sales skyrocket in Germany in retail current value terms, with growth outpacing that of the mass segment. This was driven by an increase in opportunities to spend time outside of the home, the expansion…

After already notable retail current value growth in oral care in 2021, Germany registered a dynamic current value growth rate in 2022, approaching the double-digits. German consumers prioritise their oral health and place high importance on oral…

Men’s grooming showed considerable retail current value growth in 2022, after a difficult two years due to the pandemic. With the reopening of businesses and the return to working in the office, men in Germany not only resumed the consumption of some…

Mass beauty and personal care fared quite well in 2022, with rising sales in retail current value terms due to recovery in the post-pandemic period, alongside inflationary pressures supporting value growth. Positive factors driving sales included the…

Hair care remained on a healthy growth trajectory in Germany in 2022, and is expected to continue growing in the forecast period. Throughout the pandemic, Germany’s retail and salon closures led to new trends amongst consumers, who started applying…

After two years of decline in 2020 and 2021, fragrances was the most dynamic category across beauty and personal care in retail current value terms in 2022, with sales seeing exceptional growth, rising to above the pre-COVID-19 level, seen in 2019.…

In 2022, retail sales of depilatories saw an improved performance in current value terms compared with 2021. This was partly due to inflationary pressures, which increased unit prices and drove growth. At the same time, retail volume sales saw a…