Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
Strong price increases in supermarkets as a result of inflation was the biggest factor influencing the performance of mass beauty and personal care in Greece in 2023. Many local consumers selected shopping destinations based on offers and discounts…
Hair care registered current value growth in 2023, driven largely by price rises. The two key categories of standard shampoos and conditioners and treatments saw volume sales decline, despite current value growth. For shampoos, price rises were…
During the pandemic, the main channels for premium fragrances, department stores and beauty specialist retailers, suffered the biggest losses, while home seclusion and limited opportunities for going out and socialising dampened demand. However,…
A chronically declining category, hair removers and bleaches has seen an uptick in sales in the aftermath of the COVID-19 pandemic, and this increase can be attributed to increased willingness amongst consumers to socialise.
2023 was very positive for deodorants in Greece, as both core deodorant categories, roll-ons and sprays, recorded strong growth in volume terms. This can be attributed to the increased use of deodorants due to a changing climate and higher inbound…