Beauty and Personal Care

Hair care recorded a strong performance in terms of overall current value growth in 2022, but this was predominantly driven by unit price hikes, as established categories such as standard shampoos and colourants continued to contract in volume terms.…

Mass skin care, the largest category within beauty and personal care, recorded moderate current value growth in 2022. In volume terms, except for moisturisers and anti-agers, all categories saw declines owing to inflation-led price hikes. The rising…

While the largest category in men’s toiletries in value terms remained men’s deodorants in 2022, volume growth in this category was limited by maturity. Some companies, such as Unilever, are attempting to grow, or slow their decline, by developing…

The COVID-19 pandemic has changed the perception of oral care, with the category shifting from essential to now being seen as an extension to consumers’ overall wellness routine. Simultaneously, the UK has been facing an NHS dentistry crisis which,…

Premium beauty personal care continued to see current value growth in 2022, and recovered to the pre-pandemic level of sales. Key to this growth was the return to in-person activities as the pandemic eased, leading consumers to return to their…

Skin care in the UK saw growth in current value terms in 2022, as all categories witnessed notable price rises owing to higher costs of raw ingredients, manufacturing, and transport. With regard to volume sales, the category recorded a decline in…

Despite a challenging economic environment, in 2022 the performance of sun care was buoyant, with all categories experiencing growth in both volume and current value terms. Sun protection grew as people returned to their normal lives, and had…