Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
This report provides an in-depth analysis of the potential market strategies for companies in Sub-Saharan Africa amidst the current cost of living crisis. It details how companies can leverage affordability, technology, and values to cater to the…
While high inflation has been encouraging trading down among some consumer segments, increasing the attractiveness of private label, for example, it has failed to put much of a dent in the ongoing dermocosmetics or clean beauty trends. Consumers…
Beauty and personal care recorded another year of healthy growth in real value terms in 2022, with the regional performance being driven by the dynamism in the Saudi Arabian market, where premium fragrances were providing a major boost to sales.…
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
In a time of uncertainty, brands must ensure that the value proposition provided by their loyalty schemes is firmly aligned with customer needs, priorities and expectations, continuously refined and adapted to withstand disruption and changing market…