Beauty and Personal Care

The beauty and personal care industry exceeded expectations in 2023, driven by the mass and premium segments, key beauty categories, premiumisation in personal care categories and rising consumption. The largest engines of growth were skin care, Asia…

The surge in outbound travel, especially to Southeast Asia in 2023, resulted in double-digit current value growth for sun care in Hong Kong. Sunny locations such as Thailand and Singapore were among the top 10 outbound travel destinations for Hong…

Beauty and personal care in Hong Kong greatly relies on tourism expenditure as a significant contributor to sales, representing at least 20% share pre-pandemic. The recovery of the tourism industry has played a crucial role in revitalising demand,…

Historically, tourism expenditure has played a crucial role in premium beauty and personal care in Hong Kong, holding up to 20% share of sales. The return of tourism flows and the reopening of borders have provided a much-needed boost to the segment,…

In 2023, demand for oral care in Hong Kong grew, as local consumers increasingly prioritised their oral health. Some sought toothpaste that addressed specific concerns, such as sensitivity and repair. Tooth sensitivity, characterised by discomfort or…

In 2023, men’s skin care and fragrances were among the key growth drivers of men’s grooming in Hong Kong. The male population in Hong Kong is becoming increasingly conscious of appearance, leading to a surge in demand for men's grooming. Male…

In 2023, strong current value growth for mass beauty and personal care in Hong Kong was driven by the resumption of tourist expenditure. As international tourists return, there is renewed demand for beauty and personal care products, boosting sales…

The trend of clean beauty has expanded into hair care in Hong Kong, as consumers are becoming increasingly conscious of the ingredients featured in various beauty and personal care products. With growing awareness of health and wellbeing, there is a…

Fragrances in Hong Kong recorded dynamic retail volume and value growth in 2023, driven by the dominant premium segment. The return of international tourists significantly boosted demand for fragrances in the local market, despite the less attractive…

Following a decline in 2022, value sales of depilatories in Hong Kong returned to growth in 2023. With the lifting of social restrictions at the beginning of the year, consumers resumed activities outside of the home, such as swimming, travelling, or…

Due to lifestyles and habits, deodorants in Hong Kong remained relatively niche over the review period. However, there was an increase in demand for these personal hygiene products in 2023, driven by the shift towards more active lifestyles following…

Historically, tourism expenditure has played a substantial role in contributing to sales of colour cosmetics in Hong Kong, contributing to at least 30% share. The reopening of borders and the recovery of tourist consumption had a positive impact on…

In 2023, beauty and personal care in Hong Kong showed greater signs of recovery with moderate double-digit value growth. By early 2023, the government had fully reopened the city with a lifting of all pandemic-related restrictions. As a market that…

In 2023, demand for bath and shower in Hong Kong remained stable and above 2019 volume levels. The pandemic prompted individuals to re-evaluate their lifestyles, leading to the growing desire for a higher quality of life. Nowadays, they are focusing…

In 2023, demand for baby and child-specific products in Hong Kong continued to recover, driven by a number of trends. Sensitive skin remains one of the top concerns among local parents, and this trend reflects the growing awareness and emphasis on…

Sun care saw a slow start to the year in 2023 due to a milder than usual spring and a belated start of the summer. However, the summer season started to pick up from July onwards, with sun care sales performing extremely well in the key month of…

Skin care dynamic growth in current value terms in 2023, registering stronger growth than that seen in the previous year. The category continued to perform well despite the challenging economic environment thanks in part to skin care routines…

Premium beauty and personal care registered double-digit growth in current value terms in 2023, following a similar trend seen in 2022. Growth was driven by the dynamism of premium facial make-up and skin care with these categories benefiting from…

Oral care saw steady growth in current value terms in 2023 driven largely by significant price increases. In terms of unit price growth, toothpaste recorded among the most notable increases in 2023, followed by dental floss, denture care and…

Men’s grooming recorded dynamic growth in current value terms for the third consecutive year in 2023, mainly led by significant price hikes across all product categories. This surge can be attributed to inflationary pressures, which prompted…

Mass beauty and personal care registered strong growth in current value terms in 2023, with this coming on the back of high price increases. With inflation raising production costs most players were pushed to raise their prices. High inflation not…

Hair care experienced robust growth in current value terms in 2023, with this being driven by significant price hikes across all categories. This surge can be attributed to inflationary pressures, which prompted major brands to raise their selling…

Sales of fragrances saw a quick recovery returning to pre-pandemic levels by the end of 2022 in both value and volume terms. Fragrances continued to show a similar trend in 2023 with double-digit growth in current value terms as well as steady growth…

Sales of depilatories saw a positive performance in both volume and current value terms in 2023. Demand for these products was sustained by consumers continuing to return to their more active lifestyles, following the end of the pandemic, with 2023…

Deodorants saw dynamic double-digit growth in current value terms in Italy in 2023. While most of the beauty and personal care products sales were primarily boosted by price hikes, deodorants stood out as it achieved positive growth in volume terms…

Colour cosmetics continued to show double-digit growth in current value terms in 2023 in line with the previous year. While face masks were still worn in many situations in 2022, they were discarded by most people in 2023 as all remaining…

Beauty and personal care in Italy saw high single-digit growth in current value terms in 2023, with sales favoured by being a year without major disruptions, with 2022 being affected by various negative events. These included the prohibition of…

Bath and shower saw strong growth in current value terms in 2023 but this was mainly due to significant price increases from most players. Soaring inflation led to a substantial increase in production costs which was subsequently reflected in the…

Baby and child-specific products continued to see current value growth in 2023, following on from the recovery seen in the post-pandemic period, with growth supported by the strong price increases seen across the various categories. With high…

Although demand for sun care in the United Arab Emirates continued to improve in 2023, the category’s overall penetration of the local market remained fairly low. This is due to the rise of the “skinification” trend, stemming from consumers' desire…

The term “longevity” gained popularity in 2023 and evolved into a rapidly growing space with significant implications for beauty and wellness in the United Arab Emirates. This trend reflects the consumer desire to lead healthier, longer lives and…

Despite rising price sensitivity and the solid growth of the mass segment, premium beauty and personal care in the United Arab Emirates also experienced a robust performance in 2023. Amid global challenges in beauty and personal care, the United Arab…

Toothpaste is the leading oral care product in the United Arab Emirates, and continued to record the highest retail value growth in 2023. The ongoing popularity of toothpaste as the main oral care product in the local market encouraged players to…

An important and continuing trend driving men's grooming in the United Arab Emirates is the increasing fascination with luxury and high-end grooming merchandise. As the local economy flourishes, an increasing number of consumers are open to investing…

Retail value sales of mass beauty and personal care in the United Arab Emirates continued to rise in 2023. Increasing costs such as rent and utilities have been placing financial pressure on certain consumers in the United Arab Emirates, causing them…

In 2023, demand for hair care in the United Arab Emirates continued to rise across the category, as local consumers maintained their hair care routines in line with greater mobility outside of the home. However, players have been trying to find…

Fragrance in the United Arab Emirates holds significant cultural and traditional importance to local consumers, cementing the nation's reputation as a hub for exquisite scents. Emiratis are renowned for their lavish spending on premium fragrances,…

Overall demand for depilatories in the United Arab Emirates remained positive in 2023, although volume growth continued to notably slow, while value growth rose further due to price increases. The category is dominated by hair removers/bleaches in…

Demand for deodorants in the United Arab Emirates continued to rise in 2023, driven by greater personal hygiene awareness, health consciousness, social media influence, and the enduring impact of the pandemic, as well as government awareness…

The demand for multifunctional products within colour cosmetics in the United Arab Emirates, such as BB/CC creams, is burgeoning. Demand is being driven by their time-saving benefits, skin care properties, and adaptation to diverse skin tones in a…

Demand for beauty and personal care in the United Arab Emirates remained strong in 2023. Despite the prevalence of global brands, some consumers, particularly younger generations, increasingly sought local brands such as Huda Beauty. Increased…

In 2023, one significant growth driver of bath and shower in the United Arab Emirates was the increasing interest among consumers in giving these products as gifts. Various products in the category, with their diverse scents, luxurious textures, and…

Demand for baby and child-specific products in the United Arab Emirates continued to rise in 2023, while value growth remained more dynamic. Local parents today are more informed about the ingredients in baby and child-specific products due to online…

Demand for sun care in South Africa remained stable in 2023 compared to the previous year, but below pre-pandemic levels. This was due to greater competition from hybrid products that offer sun protection properties, thereby reducing the need to…

Sun care in France saw a strong performance in 2023 – one of the strongest in beauty and personal care, with current value growth approaching the double digits. All categories, including sun protection, aftersun, self-tanning, and baby and…

Since the pandemic, consumers have increasingly focused on skin care in South Africa as part of self-care routines, supporting elevated demand in 2023. Despite tough economic hardships in South Africa, new skin care brands continued to emerge as many…

In 2023, skin care in France saw growth in both retail volume and current value terms, and was one of the best performing categories within beauty and personal care. Premium skin care led value growth, but mass skin care also showed a positive…

The value size of premium beauty and personal care in South Africa remained considerably smaller than that of the mass segment in 2023, with the latter also recording a more dynamic growth performance. As many local consumers struggled with the cost…

Premium beauty and personal care in France saw dynamic growth in 2023, and was a good year for many categories, as market trends were in favour of the rise of premium brands. The health trend, which reached its peak after the COVID-19 period, coupled…

Demand for oral care in South Africa remained stable in 2023, as this category is deemed essential for maintaining personal health and self-care. However, local consumers also continued to struggle with the ongoing cost-of-living crisis. Although…