Beauty and Personal Care

Market research on the beauty and personal care industry. Standar...

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

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Country Report

Oral Care in Poland

May 2024

Oral care maintained solid retail volume and current value growth in Poland in 2023. Its comparatively strong performance within overall beauty and personal care is unsurprising, as recent studies reveal that many Poles still lack adequate oral…

USD 1,195
Country Report

Oral Care in Peru

Apr 2024

Oral care is saw small value growth in Peru in 2023, with volume growth only just managing to achieve a sub-decimal positive figure. However, the baseline demand for oral care supports the category overall. Indeed, as consumers continue to become…

USD 1,195
Country Report

Oral Care in Pakistan

Apr 2024

Oral care in Pakistan experienced healthy volume growth in 2023, propelled by increasing awareness of dental hygiene standards and supported by public health campaigns. As society becomes more conscious of oral health, consumers are integrating…

USD 1,195
Country Report

Oral Care in Norway

Apr 2024

In 2023, oral care is a well-established product area in Norway with limited room for volume growth, particularly in core categories like manual toothbrushes and toothpaste. Additionally, intense price competition, especially from low-cost stores…

USD 1,195
Country Report

Oral Care in North Macedonia

Apr 2024

Though there was double-digit growth in current value sales in oral care in North Macedonia in 2023, both constant value and volume sales fell. Continuing high inflation, as well as a declining population, dampened value sales. As such, with…

USD 1,195
Country Report

Oral Care in Nigeria

May 2024

Oral care in Nigeria recorded strong retail current value growth in 2023. However, as with other categories of beauty and personal care, this reflected strong rises in unit prices amid high inflationary pressure. By contrast, retail volume and value…

USD 1,195
Country Report

Oral Care in New Zealand

Apr 2024

In 2023, oral care sales in New Zealand recorded solid growth in both value and volume terms. Products such as toothpaste, toothbrushes, and mouthwash are considered a personal care staple by most consumers and are often included on grocery lists.…

USD 1,195
Country Report

Oral Care in Morocco

May 2023

Recent years have seen local consumers become increasingly aware of the importance of maintaining a strict daily oral hygiene routine and this is linked to the increased importance of appearance and personal image in Moroccan society. This has led to…

USD 1,195
Country Report

Oral Care in Mexico

Jun 2023

During the long periods of home confinement following the outbreak of COVID-19, oral hygiene habits were affected by limited social contact, stress and the adoption of new lifestyle habits. This did not lead to a complete change in oral care, but it…

USD 1,195
Country Report

Oral Care in Malaysia

Apr 2024

Oral care in Malaysia continued to see growth and development in 2023. Value growth was in part driven by the preventive health trend and in part by premiumisation. Malaysians continued to maintain basic personal hygiene routines, supporting further…

USD 1,195
Country Report

Oral Care in Lithuania

Apr 2024

In 2023, oral care in Lithuania recorded double-digit retail value growth, driven by rising price points. Due to ongoing inflation, manufacturers and distributors extended price growth through 2022-2023. As such, retail volume care struggled in…

USD 1,195
Country Report

Oral Care in Latvia

Apr 2024

Oral care has become an important part of daily personal care routines in Latvia over the review period. Growing dentist bills and the fashionable trend for healthy teeth and fresh breath has driven sales of oral care products in 2023. Oral…

USD 1,195
Country Report

Oral Care in Kenya

May 2024

In 2023, Eezi Oral Hygiene Brands launched in oral care in Kenya, with toothpaste tablets in line with current environmental concerns. These tablets, activated by saliva and clinically approved, offer an eco-friendly and water-free oral care…

USD 1,195
Country Report

Oral Care in Kazakhstan

Apr 2024

Oral care in Kazakhstan in 2023 presented a mixed picture, marked by supply chain disruptions and a growing consumer shift towards premium products. Despite experiencing overall value growth in 2023, oral care faced challenges due to interruptions in…

USD 1,195
Country Report

Oral Care in Japan

Apr 2024

Apart from seeing a minor decline in 2020, oral care in Japan has been growing in current value terms for the last decade, thanks to the functionality trend and increasing awareness of hygiene pushing up unit prices; this trend continued in 2023.…

USD 1,195
Country Report

Oral Care in Italy

May 2024

Oral care saw steady growth in current value terms in 2023 driven largely by significant price increases. In terms of unit price growth, toothpaste recorded among the most notable increases in 2023, followed by dental floss, denture care and…

USD 1,195
Country Report

Oral Care in Israel

Apr 2024

Oral care saw current value growth in Israel in 2023. While there were no official price increases in the market during the year, there was less discounting and promotional activity involving oral care products. In effect this meant that prices…

USD 1,195
Country Report

Oral Care in Ireland

Apr 2024

In 2023, oral care in Ireland showcased positive results, with rising retail volume growth in areas such as dental floss, mouthwashes/dental rinses, tooth whiteners, and toothpaste. Despite the economic conditions, oral health remained important to…

USD 1,195
Country Report

Oral Care in Indonesia

Apr 2024

Oral care in Indonesia saw relatively modest growth in current value terms in 2023, when compared to the previous year. This was due to a declining demand for manual toothbrushes, as consumers held off replacing them in order to save money.…

USD 1,195
Country Report

Oral Care in India

Jul 2023

With the rise of social media and the growing emphasis on beauty, individuals are increasingly striving for a bright, white smile. This trend has led to a shift in beauty standards, with whiter teeth becoming a desirable trait. As a result, consumers…

USD 1,195
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