Beauty and Personal Care

Market research on the beauty and personal care industry. Standar...

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

Explore by
Refine by
 
Country Report

Mass Beauty and Personal Care in Norway

Apr 2024

Mass beauty and personal care in Norway experienced a noteworthy resurgence in 2023, particularly within fragrance and skin care categories. This reversal comes after a period of consistent share loss to premium beauty and personal care. While price…

USD 1,195
Country Report

Mass Beauty and Personal Care in North Macedonia

Apr 2024

Mass beauty and personal care still accounted for significantly more value sales than premium in North Macedonia in 2023. However, with inflation still being high, there was only a slight increase in constant value sales, as rising costs hit profit…

USD 1,195
Country Report

Mass Beauty and Personal Care in Nigeria

May 2024

In 2023, mass beauty and personal care in Nigeria derived some traction from consumer incomes being impacted strongly in a weak economy. In general, consumers sought cheaper brands, especially for perceived essential categories like skin care. Mass…

USD 1,195
Country Report

Mass Beauty and Personal Care in New Zealand

Apr 2024

In 2023, well-established mainstream brands in mass beauty and personal care benefited from the complex economic environment. Households in New Zealand experienced large increases to living costs due to increases in interest payments and grocery food…

USD 1,195
Country Report

Mass Beauty and Personal Care in Morocco

May 2023

Mass fragrances registered a particularly strong performance as sales rebounded robustly over the course of 2022. The main driver of growth in the category is that many consumers are reverting to their pre-pandemic lifestyle habits and this has meant…

USD 1,195
Country Report

Mass Beauty and Personal Care in Mexico

Jun 2023

The leading player in mass beauty and personal care (at GBO level), L'Oréal Groupe, exemplifies these strategies in Mexico, with it gaining significant share in the market in 2022. The company was a key growth driver for mass colour cosmetics in…

USD 1,195
Country Report

Mass Beauty and Personal Care in Malaysia

Apr 2024

Mass skin care in Malaysia posted strong growth in 2023, with current value sales rising at a robust rate. Development and innovation were often centred around breakthrough ingredients claimed to provide superior efficacy, such as glutathione,…

USD 1,195
Country Report

Mass Beauty and Personal Care in Lithuania

Apr 2024

In 2023, mass beauty and personal care products continued to drive the bulk of sales in Lithuania. Although retail value and volume growth is much lower than growth registered by the premium segment, mass items remain the core products demanded,…

USD 1,195
Country Report

Mass Beauty and Personal Care in Latvia

Apr 2024

Mass beauty and personal care remains the largest segment in Latvia. Despite the growing popularity of premium goods, the majority of consumers use mass products. Solid growth was posted by mass products in 2023, despite the ongoing financial…

USD 1,195
Country Report

Mass Beauty and Personal Care in Kenya

May 2024

Mass beauty and personal care in Kenya in 2023 saw demand driven largely by low- and mid-income consumers. Mass products’ relative affordability held high appeal given high inflation across 2022 and 2023, with budget-conscious consumers seeking out…

USD 1,195
Country Report

Mass Beauty and Personal Care in Kazakhstan

Apr 2024

Mass beauty and personal care in Kazakhstan underwent a transformation in 2023, driven by evolving consumer preferences and a dynamic market landscape. While established international players like L'Oréal, Beiersdorf, and Mary Kay retain significant…

USD 1,195
Country Report

Mass Beauty and Personal Care in Japan

Apr 2024

Mass beauty and personal care maintained current value growth in Japan in 2023. However, while most categories in mass beauty and personal care in Japan increased in value terms as a result of the end of the pandemic, mass bath and shower continued…

USD 1,195
Country Report

Mass Beauty and Personal Care in Italy

May 2024

Mass beauty and personal care registered strong growth in current value terms in 2023, with this coming on the back of high price increases. With inflation raising production costs most players were pushed to raise their prices. High inflation not…

USD 1,195
Country Report

Mass Beauty and Personal Care in Israel

Apr 2024

The mass beauty and personal care category saw double-digit current value growth in Israel in 2023. Many consumers were encouraged to shift to the mass segment due to the challenging economic conditions prevailing in the country. In the face of many…

USD 1,195
Country Report

Mass Beauty and Personal Care in Ireland

Apr 2024

In 2023, economic factors have shaped the performance of mass beauty and personal care in Ireland. High inflation, rising prices in energy and transport, and a declining GDP growth have all had an impact on sales, with shrinking disposable incomes…

USD 1,195
Country Report

Mass Beauty and Personal Care in Indonesia

Apr 2024

Mass beauty and personal care products continued to outsell their premium counterparts in Indonesia in 2023. These products remain the most affordable option for the majority of the population, many of whom do not have the financial resources to…

USD 1,195
Country Report

Mass Beauty and Personal Care in India

Jul 2023

The beauty and personal care industry in India continues to be dominated by mass products, as a large part of the consumer base in India is price-sensitive due to limited household incomes. Furthermore, as per Euromonitor’s Economies and Consumers…

USD 1,195
Country Report

Mass Beauty and Personal Care in Hungary

Apr 2024

Mass beauty and personal care registered dynamic double-digit growth in current value terms in 2023, albeit this was largely due to soaring inflation, with volume sales seeing more modest growth. High inflation and declining purchasing power resulted…

USD 1,195
Country Report

Mass Beauty and Personal Care in Hong Kong, China

May 2024

In 2023, strong current value growth for mass beauty and personal care in Hong Kong was driven by the resumption of tourist expenditure. As international tourists return, there is renewed demand for beauty and personal care products, boosting sales…

USD 1,195
Country Report

Mass Beauty and Personal Care in Guatemala

Apr 2024

Mass beauty and personal care saw rapidly rising retail prices in Guatemala in 2023, with the country still suffering from high inflation that continued from the previous year. Though price hikes in 2023 were not quite as steep as in 2022, consumers…

USD 1,195
Passport Our solution covers your every research need, providing context around your business for a deeper market view. Learn More
;