Beauty and Personal Care

Market research on the beauty and personal care industry. Standar...

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

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Country Report

Colour Cosmetics in Romania

May 2024

Colour cosmetics in Romania maintained retail volume and current value growth in 2023, as consumers’ lives continued to normalise after the end of COVID-19, although volume sales were still unable to recover to the pre-pandemic level. All the main…

USD 1,195
Country Report

Colour Cosmetics in Portugal

Apr 2024

In 2023, colour cosmetics in Portugal witnessed dynamic growth in terms of both retail value and volume. The category is far from maturity, attracting a rising number of consumers. Millennials and generation Z are among the biggest consumers of…

USD 1,195
Country Report

Colour Cosmetics in Poland

May 2024

Despite the challenges posed by rising inflation, colour cosmetics has emerged as a beacon of success for manufacturers and retailers alike. The year 2023 saw low overall retail volume growth, along with a dynamic increase in current value terms –…

USD 1,195
Country Report

Colour Cosmetics in Peru

Apr 2024

Sales in colour cosmetics were strong in both value and volume terms in Peru in 2023. However, it is noted that the volume trajectory, albeit robust, is lower than the anticipated potential. While the return to out-of-home lifestyles rebounded…

USD 1,195
Country Report

Colour Cosmetics in Pakistan

Apr 2024

In 2023, colour cosmetics in Pakistan witnessed double-digit value growth in sales, primarily driven by inflationary pressures, while volume growth remained modest. The product area benefited from ongoing population expansion, supporting volume…

USD 1,195
Country Report

Colour Cosmetics in Norway

Apr 2024

Unlike other beauty categories that experienced a correction after the pandemic boom, colour cosmetics in Norway have maintained a strong trajectory. Retail value sales recorded solid growth in current terms in 2023. This positive performance extends…

USD 1,195
Country Report

Colour Cosmetics in North Macedonia

Apr 2024

Despite continuing high inflation, and also a falling population, colour cosmetics in North Macedonia registered some volume growth in 2023. However, with prices continuing to rise, consumers adopted some economising behaviours and for instance…

USD 1,195
Country Report

Colour Cosmetics in Nigeria

May 2024

Colour cosmetics in Nigeria was also negatively impacted by poor economic conditions in 2023, as high inflation weakened consumer spending power as unit prices of all brands rose strongly. The strong rises in unit prices drove strong retail current…

USD 1,195
Country Report

Colour Cosmetics in New Zealand

Apr 2024

Retail value sales of colour cosmetics recorded double-digit growth in 2023. This was largely driven by inflationary pressures, however, as volume growth was more muted. The demand for products that support skin health is not only driving trends in…

USD 1,195
Country Report

Colour Cosmetics in Morocco

May 2023

Towards the end of the review period, spending on colour cosmetics continued to increase gradually among Moroccan consumers despite the tough economic situation and the pressure that this has put on household incomes. Various categories of colour…

USD 1,195
Strategy Briefing

Colour Cosmetics in Middle East and Africa

Aug 2020

Colour cosmetics in the Middle East and Africa faces severe challenges. Social media, women’s empowerment and product innovation positively influenced the market in 2019, but growth was hampered by cautious consumer spending and economic malaise,…

USD 1,325
Country Report

Colour Cosmetics in Mexico

Jun 2023

Colour cosmetics continued its recovery in 2022 after a partial recovery in 2021, with demand having plummeted following the outbreak of COVID-19. Demand increased as consumers returned to more active lives outside the home, with generation Z…

USD 1,195
Country Report

Colour Cosmetics in Malaysia

Apr 2024

Colour cosmetics turned in a positive performance in Malaysia in 2023, with volume and current value sales rising robustly. Premium colour cosmetics enjoyed strong growth thanks to the fuller return of shoppers to store-based outlets, which has…

USD 1,195
Country Report

Colour Cosmetics in Lithuania

Apr 2024

In 2023, colour cosmetics drove strong double-digit retail value growth, driven by rising price points. Retail volume growth was positive in areas such as eye make-up, BB/CC creams and lip gloss, with sales driven by a return to pre-pandemic routines…

USD 1,195
Country Report

Colour Cosmetics in Latvia

Apr 2024

In 2023, colour cosmetics in Latvia witnessed strong growth in retail volume and current value terms. Although this category is subject to fashion trends, overall demand is generally positive. With consumers fully back to normal in both their…

USD 1,195
Country Report

Colour Cosmetics in Kenya

May 2024

Kenya’s colour cosmetics markets saw a continued shift towards online shopping in 2023, as the e-commerce channel expanded. The trend has been advancing during the review period, significantly accelerated by the global pandemic. Though growth for the…

USD 1,195
Country Report

Colour Cosmetics in Kazakhstan

Apr 2024

With COVID-19 related restrictions lifted, the colour cosmetics category witnessed renewed saturation in Kazakhstan in 2023. Product ranges are returning to pre-pandemic levels, reflecting a strong consumer desire after a period of limited choice.…

USD 1,195
Country Report

Colour Cosmetics in Japan

Apr 2024

In 2023, colour cosmetics continued to grow strongly in Japan in current value terms, due to increased opportunities for trips outside the home and interpersonal communication following the COVID-19 reclassification, and the end of the habit of…

USD 1,195
Country Report

Colour Cosmetics in Italy

May 2024

Colour cosmetics continued to show double-digit growth in current value terms in 2023 in line with the previous year. While face masks were still worn in many situations in 2022, they were discarded by most people in 2023 as all remaining…

USD 1,195
Country Report

Colour Cosmetics in Israel

Apr 2024

Colour cosmetics registered double-digit current value growth in Israel in 2023. The cosmetics imports reform that came into effect on 1 April 2023 means that importers and manufacturers no longer need to get a licence for cosmetics products that…

USD 1,195
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