Beauty and Personal Care

Market research on the beauty and personal care industry. Standar...

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

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Country Report

Bath and Shower in the Czech Republic

Apr 2024

Baby and shower saw modest current value growth in the Czech Republic in 2023. Competition is traditionally intense amongst grocery retailers and drugstores, and consumers are strongly driven by promo deals and lower price points. The impact of…

USD 1,195
Country Report

Bath and Shower in Thailand

Apr 2024

Bath and shower saw rising volume and current value sales in Thailand in 2023. Brands active in the category have sharpened their focus on innovations designed to help them rebrand, so that they can differentiate themselves and refresh their…

USD 1,195
Country Report

Bath and Shower in Taiwan

Apr 2024

In 2023, bath and shower in Taiwan recorded positive retail value growth, while retail volume sales declined in unessential areas during rising inflation. This included bath additives and body powder. Due to their essential natural and frequent use,…

USD 1,195
Country Report

Bath and Shower in Switzerland

Apr 2024

In 2023, bath and shower in Switzerland posted good retail current value growth. However, with only a slight increase in retail volume terms, retail current value growth owed most to inflationary pressure on the prices of products. Retail value…

USD 1,195
Country Report

Bath and Shower in Sweden

Apr 2024

Bath and shower, as a product area as a whole, faces challenges due to its high degree of maturity and commodification. This translates to declining volume sales. However, a silver lining exists in the form of a strong premiumisation trend and…

USD 1,195
Country Report

Bath and Shower in Spain

Apr 2024

Bath and shower sales remained in a slump in Spain in 2023, in both value and volume terms. That said, this still-negative performance is still an improvement on the previous year and there are signs of gradual recovery noted for over the coming…

USD 1,195
Country Report

Bath and Shower in South Korea

Apr 2024

Bath and shower maintained solid current value growth in South Korea in 2023, although the rate of increase slowed compared with the peak seen over 2020-2022. Clean beauty, which emphasises gentle and natural ingredients, is highly favoured by…

USD 1,195
Country Report

Bath and Shower in South Africa

May 2024

Bath and shower in South African remained an essential category for many local consumers in 2023. Despite being financially challenged, much of the country’s population perceives bar soap as essential and tends to be included in most consumers’…

USD 1,195
Country Report

Bath and Shower in Slovenia

Apr 2024

Bath and shower in Slovenia witnessed a slight return to volume growth in 2023, despite the weaker economic conditions. In 2023, household budgets came under further pressure due to persistently high inflation, with many consumers choosing to…

USD 1,195
Country Report

Bath and Shower in Slovakia

Apr 2024

Competition is intense among grocery retailers and drugstores in Slovakia. However, with an increasing number of discounters being established in the country these players are increasing value share. Lidl reached a total of 153 stores in 2023, which…

USD 1,195
Country Report

Bath and Shower in Singapore

Apr 2024

The bath and shower category has been seeing its current value growth rates stabilise after the high increase seen in 2020 due to the pandemic. The current value growth rate in bath and shower slowed again in Singapore in 2023, as normalcy fully…

USD 1,195
Country Report

Bath and Shower in Serbia

Apr 2024

Bath and shower in Serbia experienced robust growth in 2023, propelled by a significant surge in retail value sales attributed to high price growth. This inflationary trend notably impacted shower gels, where consumers encountered a plethora of…

USD 1,195
Country Report

Bath and Shower in Saudi Arabia

Apr 2024

Many bath and shower products are seen as an essential part of the daily hygiene routines of the local population with bar soap in particular being a relatively mature category. As such, growth in part is linked to population growth. Therefore, sales…

USD 1,195
Country Report

Bath and Shower in Romania

May 2024

Bath and shower showed a positive performance in Romania in current value terms in 2023. However, this growth was purely due to inflationary price rises, as volume sales continued to decline, after the boost to sales and stockpiling seen in 2020, in…

USD 1,195
Country Report

Bath and Shower in Portugal

Apr 2024

In 2023, bath and shower in Portugal registered positive retail volume growth, with a solid performance from body wash/shower gel, considered a basic staple by many Portuguese consumers. However, retail volume growth was encouraged by consumers…

USD 1,195
Country Report

Bath and Shower in Poland

May 2024

Bath and shower maintained growth in both retail volume and current value terms in Poland in 2023, with growth across all categories except hand sanitisers, sales of which continued to normalise after the peak of the pandemic. Bar soap saw one of the…

USD 1,195
Country Report

Bath and Shower in Peru

Apr 2024

Bath and shower sales benefitted from the warm weather conditions in Peru in 2023, resulting in consumers taking showers more often. The country experiences hot temperatures in 2023, along with effects from the El Niño phenomenon which brought…

USD 1,195
Country Report

Bath and Shower in Pakistan

Apr 2024

In 2023, bar soap continued to account for the vast majority of value sales in bath and shower in Pakistan, though liquid soap registered the highest current value growth. Bar soap’s popularity is due to its affordable pricing and also due to its…

USD 1,195
Country Report

Bath and Shower in Norway

Apr 2024

Bath and shower in Norway experienced a decline in 2023, a natural correction following the surge witnessed during the pandemic. Heightened hygiene awareness during that time led to increased demand for products like liquid soap, bar soap, and hand…

USD 1,195
Country Report

Bath and Shower in North Macedonia

Apr 2024

It was a dismal year for bath and shower in North Macedonia in 2023, with both constant value and volume sales falling. Inflation continued to be high and the continuing rising costs cut into players’ profit margins. A declining population also led…

USD 1,195
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