Beauty and Personal Care

Market research on the beauty and personal care industry. Standar...

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

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Country Report

Bath and Shower in Nigeria

May 2024

Bath and shower in Nigeria recorded strong retail current value growth in 2023. However, this was driven by high inflationary pressure on unit price increases, which informed a decline in retail volume for all categories of bath and shower. While…

USD 1,195
Country Report

Bath and Shower in New Zealand

Apr 2024

Retail value sales of bath and shower products recorded solid growth in value terms in 2023. This growth was largely driven by inflationary pressures, however, as volume sales declined. According to Stats NZ, the cost of living for an average…

USD 1,195
Country Report

Bath and Shower in Morocco

May 2023

2022 saw bath and shower benefit from improvements that have been seen in the personal hygiene habits of large numbers of Moroccans since the early days of the COVID-19 pandemic. Growing frequency of usage as consumers have sought to maintain…

USD 1,195
Country Report

Bath and Shower in Mexico

Jun 2023

Bar soap still remains the best-selling product in bath and shower in Mexico, but the convenience offered by liquid formats is becoming increasingly attractive to Mexicans. While liquid soap was already gaining ground over bar soap, the growing…

USD 1,195
Country Report

Bath and Shower in Malaysia

Apr 2024

Post-pandemic, hand sanitisers continued to see slowed growth within bath and shower in Malaysia in 2023, with a particularly sharp drop in demand from commercial players. Many consumers have turned to liquid soap as its products are generally more…

USD 1,195
Country Report

Bath and Shower in Lithuania

Apr 2024

In 2023, sales in bath and shower in Lithuania showcased strong results, with double-digit retail value growth.

USD 1,195
Country Report

Bath and Shower in Latvia

Apr 2024

2023 was a slightly better year for the bath and shower category in Latvia. In the aftermath of the COVID-19 pandemic, demand for soap has remained robust with many consumers continuing the habit of frequent hand washing. That being said, the ongoing…

USD 1,195
Country Report

Bath and Shower in Kenya

May 2024

Bath and shower in 2023 saw PZ Cussons expand its Flamingo soap line in Kenya by introducing two new variants - Marula Oil and Honey, and Traditional Black Soap. The products are enriched with charcoal, cocoa butter, shea butter and marula oil,…

USD 1,195
Country Report

Bath and Shower in Kazakhstan

Apr 2024

Bath and shower in Kazakhstan underwent a transformation in 2023. Two key factors drove the rise of liquid soap among consumers in Kazakhstan. First, there has been a growing focus on hygiene, with some consumers believing liquid soap offers a more…

USD 1,195
Country Report

Bath and Shower in Japan

Apr 2024

In 2023, sales of bath and shower products in Japan remained higher than pre-pandemic (2019), thanks to the significant bump to sales seen in 2020, but the sales decline that began in 2021 continued. Liquid soap and hand sanitisers saw giant leaps in…

USD 1,195
Country Report

Bath and Shower in Italy

May 2024

Bath and shower saw strong growth in current value terms in 2023 but this was mainly due to significant price increases from most players. Soaring inflation led to a substantial increase in production costs which was subsequently reflected in the…

USD 1,195
Country Report

Bath and Shower in Israel

Apr 2024

Bath and shower saw double-digit current value growth in Israel in 2023. The importation of such products was eased by the reform of regulations relating to cosmetics imports, which came into effect on 1 April 2023. The goal of the reform is to…

USD 1,195
Country Report

Bath and Shower in Ireland

Apr 2024

In 2023, bath and shower in Ireland registered positive retail value sales, driven by rising prices, while retail volume growth was challenged. With the threat of COVID-19 having reduced, habits that formed during the pandemic – such as hand…

USD 1,195
Country Report

Bath and Shower in Indonesia

Apr 2024

The market for bath and shower products in Indonesia saw relatively modest growth in current value terms in 2023. Compared to other areas of beauty and personal care, the category is relatively mature, with limited scope for increased usage. Many of…

USD 1,195
Country Report

Bath and Shower in India

Jul 2023

Volume growth in bath and shower is slowing down in India, due to the already high penetration of the dominant category, bar soap. Brands are focusing on ingredient-led launches to develop and expand their premium bar soap portfolios in a bid to…

USD 1,195
Country Report

Bath and Shower in Hungary

Apr 2024

High inflation and declining purchasing power significantly influenced consumer purchasing decisions when it came to bath and shower products in 2023. The discounted pricing strategies of retailers such as Lidl and Aldi proved successful with these…

USD 1,195
Country Report

Bath and Shower in Hong Kong, China

May 2024

In 2023, demand for bath and shower in Hong Kong remained stable and above 2019 volume levels. The pandemic prompted individuals to re-evaluate their lifestyles, leading to the growing desire for a higher quality of life. Nowadays, they are focusing…

USD 1,195
Country Report

Bath and Shower in Guatemala

Apr 2024

Bar soap continued to dominate bath and shower in Guatemala in 2023. While some younger and more affluent consumers are shifting towards liquid soap as they perceive it to be more practical and hygienic, the vast majority of local consumers still…

USD 1,195
Country Report

Bath and Shower in Greece

Apr 2024

In 2023, growth in the largest subcategory in beauty and personal care in Greece, body wash/shower gel, was driven by price increases and tourism. Private label registered brand share growth owing to the tightening of household budgets.

USD 1,195
Country Report

Bath and Shower in Germany

Jun 2023

After a year of volume statis in 2021, in 2022 bath and shower was expected to see growth. However, the year was overshadowed by COVID-19 restrictions, which lasted almost half of the year, therefore sales of bath and shower products in Germany…

USD 1,195
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