Beauty and Personal Care

Market research on the beauty and personal care industry. Standar...

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

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Country Report

Baby and Child-Specific Products in Finland

Apr 2024

The overarching trend shaping the baby and child-specific product market in Finland is the decline in birth rates, a phenomenon that persisted throughout 2023. Following the peak witnessed in 2020, birth rates steadily declined to reach their lowest…

USD 1,195
Country Report

Baby and Child-Specific Products in Estonia

Apr 2024

In 2023, baby and child-specific products recorded double-digit retail value growth. However, much of this was driven by inflation. Price hikes continued to add pressure to consumption patterns, with retail volume growth struggling in areas including…

USD 1,195
Country Report

Baby and Child-Specific Products in Egypt

Apr 2024

Baby and child-specific products saw current value growth in Egypt in 2023 despite the fact that the category saw downward pressure on volumes at the end of the review period as the difficult economic situation led consumers to rationalise their…

USD 1,195
Country Report

Baby and Child-Specific Products in Ecuador

Apr 2024

2023 saw significant growth in sales of baby wipes offered under brands imported from China. The appearance of these Chinese brands, which represent the ideal combination of high quality and low price, has played a key role in reenergising the…

USD 1,195
Country Report

Baby and Child-Specific Products in Dominican Republic

Apr 2024

Baby and child-specific products in the Dominican Republic is led by Johnson's Baby distributed by Johnson & Johnson Dominicana CxA. In 2023, this brand saw increasing pressure from lower-priced brands that were more attractive to frugal-minded…

USD 1,195
Country Report

Baby and Child-Specific Products in Denmark

Apr 2024

Baby and child-specific products in Denmark continued to register positive current value growth in 2023, driven by price increases. Families continued to place a higher focus on children’s health, hygiene and safety standards, brought on by the…

USD 1,195
Country Report

Baby and Child-Specific Products in Croatia

Apr 2024

Baby and child-specific sun care was among the top performing categories across baby and child-specific products in Croatia during 2023, with volume sales rising strongly despite steep unit price increases over the course of the year. The main reason…

USD 1,195
Country Report

Baby and Child-Specific Products in Costa Rica

Apr 2024

During the initial years of the pandemic and for a period after associated restrictions were lifted, retail shelves in Costa Rica were somewhat lacking in variety when it came to baby and child-specific products, in that most stores only carried a…

USD 1,195
Country Report

Baby and Child-Specific Products in Colombia

Apr 2024

Sales of baby and child-specific products continued to grow in current value terms in Colombia in 2023, with a drop in volume sales as inflationary effects continued to lead consumers to shift to family-orientated offerings. As consumers move between…

USD 1,195
Country Report

Baby and Child-Specific Products in China

Apr 2024

Despite a declining birth rate in China impacting the overall market for baby-related products, in 2023 baby and child-specific products exhibited recovery from its 2022 current value decline. This resilience can be attributed to its comparatively…

USD 1,195
Country Report

Baby and Child-Specific Products in Chile

Apr 2024

In 2023, baby and child-specific products in Chile followed the same trend as in the previous year, showing a contraction in volume terms, and positive but slower growth in current value terms. The only category that maintained positive performances…

USD 1,195
Country Report

Baby and Child-Specific Products in Canada

Apr 2024

Despite the prevailing high inflation rates that strained family budgets and escalated the costs of essential commodities such as groceries, the sales of baby and child-specific products remained resilient in 2023. Value growth was primarily…

USD 1,195
Country Report

Baby and Child-Specific Products in Cameroon

Jun 2023

Sensitisation campaigns of new mothers post birth and increased access to information on infant care is having an impact on the way most parents take care of their infants. There is a growing shift from the use of alternative cleaning techniques such…

USD 1,195
Country Report

Baby and Child-Specific Products in Bulgaria

Apr 2024

Rising consumer awareness of the importance of proper skin care for babies and children, especially in rural areas, has led to an increase in demand for baby and child-specific skin care products in Bulgaria. Overall, this was the best performing…

USD 1,195
Country Report

Baby and Child-Specific Products in Brazil

Jul 2023

In 2022, categories considered essential, such as baby wipes and medicated baby and child-specific products, emerged as the best-performing in baby and child specific products in current value terms. In both cases, their remarkable growth was…

USD 1,195
Country Report

Baby and Child-Specific Products in Bosnia and Herzegovina

Apr 2024

Baby and child-specific products in Bosnia and Herzegovina is facing growing interest among local parents who are seeking beauty and personal care brands developed specifically for babies and children. Leading category players are focused on ensuring…

USD 1,195
Country Report

Baby and Child-Specific Products in Bolivia

Apr 2024

Among baby and child-specific products in Bolivia in 2023, sun care registered the highest current value and volume growth. Parents are becoming increasingly aware of the need to protect their children from the sun. In the western part of Bolivia,…

USD 1,195
Country Report

Baby and Child-Specific Products in Belgium

Apr 2024

Baby and child-specific products in Belgium benefitted somewhat from the spike in birth rates during the COVID-19 pandemic years, which resulted in a broader consumer base for manufacturers to target. On the negative side, retail price inflation has…

USD 1,195
Country Report

Baby and Child-Specific Products in Azerbaijan

Apr 2024

Baby and child-specific products registered moderate constant value and volume growth in Azerbaijan in 2023. While inflation was still an issue, it eased somewhat, particularly later in the year. In addition, any supply disruptions caused by the war…

USD 1,195
Country Report

Baby and Child-Specific Products in Austria

Jun 2023

In 2022, baby and child-specific products registered modest retail volume growth and a strong increase in retail current value sales. Higher prices in line with high inflation in the country pushed retail value sales at the end of the review period.…

USD 1,195
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