Colour Cosmetics

Even though the war continued into 2023, demand for colour cosmetics still saw strong growth in this year, primarily fuelled by women's desire to indulge in self-care and to try and lift their spirits. The challenging and stressful circumstances…

Demand for facial make-up increased significantly over the course of 2023, with strong growth registered in both the premium and mass segments over the course of the year. Much of this growth was spurred by the very dynamic performance registered in…

Despite the inflationary pressure and significant price increases in 2023, consumer demand for colour cosmetics remained stable in Bosnia and Herzegovina. All categories with the exception of eye shadow posted volume growth and moderate current value…

Colour cosmetics saw current value growth in the Czech Republic in 2023 as the category saw a continued rise in sales having exceeded the pre-pandemic level in the previous year. Value growth was driven by the inflationary context, while the increase…

Colour cosmetics continues to recover from the COVID-19 pandemic in Slovakia. A large proportion of current value growth has been driven by inflation and rising prices in 2023. Many consumers are turning towards colour cosmetics to indulge and treat…

The trend of achieving a healthy natural glow is reshaping the colour cosmetics market in Hungary, with a focus on perfecting the skin's texture and hydration rather than heavy use of make-up. Social media influencers, ‘skinfluencers’ and celebrities…

Due to the relatively high inflation in Bulgaria, mass colour cosmetics continued to grow at a faster pace than premium colour cosmetics in 2023. As the cost of living in Bulgaria remained quite high, people preferred to shop for more affordable…

The colour cosmetics category is growing due to women paying greater attention to self-care and appearance. Unemployment rates are very low in Slovenia, and after two years of COVID-19 related restrictions, women tend to take more care of their…

In 2022, colour cosmetics experienced robust double-digit percentage growth, driven by a combination of key factors. Consumer demand for colour cosmetics remained stable, resulting in moderate and consistent volume growth. The impact of rising…

For many women in Serbia, the quality of colour cosmetics remains a top priority, with over 50% of consumers valuing quality over other factors. Low-priced cosmetics are often viewed with scepticism due to doubts about their quality. As such, when…

As the threat of COVID-19 reduces in the country and there is a return to pre-pandemic routines and socialising, the rise of out-of-home occasions and events positively drove colour cosmetics growth in 2022. However, despite make-up and nail products…

Colour cosmetics performed strongly in 2022. In spite of high inflation, caused by the energy crisis stemming from the war in Ukraine, colour cosmetics registered both healthy constant value and volume growth. With society fully opened up and most…

Colour cosmetics outperformed most other categories of beauty and personal care over the course of 2022 as demand increased significantly among local consumers returning to their pre-pandemic daily routines. After recording negative sales growth at…

In 2022, there was a rebound in sales of colour cosmetics, which was facilitated by the lifting of COVID-19 restrictions. Polish women returned to wearing make-up due to their return to their places of work with most people once again frequenting…

In 2022, colour cosmetics recorded a positive recovery stimulated by recovering tourism and returning to pre-COVID-19 lifestyles, with consumers socialising more, and attending occasions and events. The influx of tourism stimulated sales of more…

Sales of colour cosmetics grew well in 2022 with demand recovering as pandemic restrictions were lifted. Pandemic restrictions especially hampered sales of the “under the mask” categories such as lip products, but increased demand for such products…

In the Voice of the Industry series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the beauty and personal care industry, drawing on a survey of 800 professionals working in beauty and…

Eastern European sales of colour cosmetics recorded a steep decline in 2020. Measures introduced to contain the spread of Coronavirus (COVID-19), such as lockdowns, retail closures and mask-wearing, all had a negative impact on sales. Lip products…