Colour Cosmetics

Despite the inflationary pressure and significant price increases in 2023, consumer demand for colour cosmetics remained stable in Bosnia and Herzegovina. All categories with the exception of eye shadow posted volume growth and moderate current value…

Due to the relatively high inflation in Bulgaria, mass colour cosmetics continued to grow at a faster pace than premium colour cosmetics in 2023. As the cost of living in Bulgaria remained quite high, people preferred to shop for more affordable…

Demand for facial make-up increased significantly over the course of 2023, with strong growth registered in both the premium and mass segments over the course of the year. Much of this growth was spurred by the very dynamic performance registered in…

Eastern European sales of colour cosmetics recorded a steep decline in 2020. Measures introduced to contain the spread of Coronavirus (COVID-19), such as lockdowns, retail closures and mask-wearing, all had a negative impact on sales. Lip products…

In 2023, colour cosmetics recorded double-digit retail value growth in Estonia, boosted by rising inflation. Price rises led consumers to be more cautious about their spending, with many not wanting to compromise on quality regarding their colour…

Colour cosmetics in Georgia registered moderate constant value and volume growth. Lip products in particular performed well, in terms of value growth, in particular for premium products. In the mass segments, foundation and mascara performed strongly…

The trend of achieving a healthy natural glow is reshaping the colour cosmetics market in Hungary, with a focus on perfecting the skin's texture and hydration rather than heavy use of make-up. Social media influencers, ‘skinfluencers’ and celebrities…

In 2023, colour cosmetics in Latvia witnessed strong growth in retail volume and current value terms. Although this category is subject to fashion trends, overall demand is generally positive. With consumers fully back to normal in both their…

In 2023, colour cosmetics drove strong double-digit retail value growth, driven by rising price points. Retail volume growth was positive in areas such as eye make-up, BB/CC creams and lip gloss, with sales driven by a return to pre-pandemic routines…

Despite continuing high inflation, and also a falling population, colour cosmetics in North Macedonia registered some volume growth in 2023. However, with prices continuing to rise, consumers adopted some economising behaviours and for instance…

In 2022, there was a rebound in sales of colour cosmetics, which was facilitated by the lifting of COVID-19 restrictions. Polish women returned to wearing make-up due to their return to their places of work with most people once again frequenting…

Colour cosmetics outperformed most other categories of beauty and personal care over the course of 2022 as demand increased significantly among local consumers returning to their pre-pandemic daily routines. After recording negative sales growth at…

In 2023, the sales trajectory of colour cosmetics in Serbia was propelled by a resurgence in pre-pandemic lifestyle patterns and the pervasive influence of social media. Platforms like TikTok and Instagram emerged as powerful catalysts, with…

Colour cosmetics continues to recover from the COVID-19 pandemic in Slovakia. A large proportion of current value growth has been driven by inflation and rising prices in 2023. Many consumers are turning towards colour cosmetics to indulge and treat…

Colour cosmetics in Slovenia was relatively unaffected by the high rate of inflation and unit price growth in 2023, as in the previous year. Consumers turned to luxury items to help them feel better in their skin, including make-up products. Despite…

Colour cosmetics saw current value growth in the Czech Republic in 2023 as the category saw a continued rise in sales having exceeded the pre-pandemic level in the previous year. Value growth was driven by the inflationary context, while the increase…

Even though the war continued into 2023, demand for colour cosmetics still saw strong growth in this year, primarily fuelled by women's desire to indulge in self-care and to try and lift their spirits. The challenging and stressful circumstances…

In the Voice of the Industry series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the beauty and personal care industry, drawing on a survey of 800 professionals working in beauty and…