Colour Cosmetics

In 2023 the direct selling distribution channel represented more than half the value of the total market size for colour cosmetics in Guatemala. The channel is particularly important as a source of income during periods of uncertainty, such as those…

After a year of decline, colour cosmetics showed a full recovery in Chile during 2023, registering double-digit current value growth, with particularly strong increases seen in categories such as eye make-up, facial make-up, and lip products. A boom…

Sales in colour cosmetics were strong in both value and volume terms in Peru in 2023. However, it is noted that the volume trajectory, albeit robust, is lower than the anticipated potential. While the return to out-of-home lifestyles rebounded…

In the Dominican Republic, multifunctionality has become an increasingly sought-after attribute in colour cosmetics. Not only are consumers more informed about the benefits of certain compounds, but they are seeking simplification in their beauty…

Colour cosmetics registered a healthy trading year in Bolivia in 2023, with both healthy value and volume growth. Innovation and also increased distribution through modern retail channels, and in particular hypermarkets such as Hipermaxi and…

In 2023, colour cosmetics recorded double-digit current value growth for the second year in a row in Colombia. Retail current value sales increased across all product categories, demonstrating how important make-up is to Colombian women and their…

In 2023, colour cosmetics in Argentina registered a decline in retail volume terms, while price increases drove retail value sales. All nail products registered a particularly poor performance during 2023. Consumers are increasingly substituting nail…

Sales of colour cosmetics rebounded in current value terms in 2022, experiencing growth after three consecutive years of decline, driven by the return to socialisation, the lifting of mask mandates, and the full resumption of in-person activities.…

Colour cosmetics continued its recovery in 2022 after a partial recovery in 2021, with demand having plummeted following the outbreak of COVID-19. Demand increased as consumers returned to more active lives outside the home, with generation Z…

The colour cosmetic category had an outstanding year in 2022 with significant double-digit growth in both retail volume and current value sales. The gradual re-opening of the economy and the full relaxation of pandemic restrictions has increased…

During the pandemic, demand patterns changed substantially due to the use of face masks in most public places. Consumers chose to limit the use of lip products as they stain the face mask as did other types of facial make-up. Consequently, these two…

There has been a clear increase in the range and variety of nail polish products available in retailers in Costa Rica in 2022. The OPI brand entered modern retailers with an aggressive strategy and wide variety of colours and options, including…