Colour Cosmetics

In the Voice of the Industry series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the beauty and personal care industry, drawing on a survey of 800 professionals working in beauty and…

Unilever gained modest share increase in the beauty and personal care market in 2022, thanks to the company having the largest mass BPC portfolio globally, which experienced strong growth as inflation impacted consumer spending. Value growth was also…

Procter & Gamble continues its lead within hair care and holds second place in men's grooming. While its globally popular brands continue to be Pantene and Oral-B, it also has brands such as Crest, SK-II, Old Spice, Rejoice, Olay, Gillette, Herbal…

Natura&Co maintains its leadership in mass fragrances, holding the fifth position in the category overall. The macroeconomic challenges from the Russia-Ukraine war and accelerating inflation have impacted Avon International and The Body Shop.…

L'Oréal Groupe remains the leading player in beauty and personal care globally in 2022. Key focus areas include the Aesop acquisition, expansion in Asia Pacific, and achieving sustainable commitments. Applying skinification trends has enabled it to…

After a difficult year for overall beauty and personal care in 2020, when Johnson & Johnson (J&J) saw sales dip slightly, in spite of strong hygiene-driven growth in its oral care operations, the company recorded a better performance in 2021 as its…

Jala ranks eighth in beauty and personal care in China. Over 2018-2021, the company’s value share stagnated at 2% in China. The structural changes in consumers' preferences and distribution channels have led to opportunities and challenges for Jala.…

Estée Lauder Cos Inc decelerated in value sales in 2022, but made notable gains in North America and Western Europe. The extended lockdown restrictions in Asia Pacific played a considerable role in Estée Lauder Cos Inc’s mixed global performance,…

Coty’s sales had a 10% upturn in 2021 after continuously declining during 2018-2020. New leadership’s turnaround strategies, including streamlining the portfolio, developing skin care, and expanding luxury colour cosmetics, already achieved initial…

Western European sales of colour cosmetics, already in decline in recent years, recorded a steep fall in 2020. Coronavirus (COVID-19), and the measures taken to try and control its spread, resulted in much-reduced usage of colour cosmetics products,…

In 2023, colour cosmetics in Vietnam benefitted from rising internet penetration and brands’ greater investment in their social media activities and engagement – especially short videos on TikTok. These endeavours have boosted the growth and…

Colour cosmetics in Uzbekistan witnessed a gradual recovery following the easing of quarantine restrictions in 2023. However, international companies faced significant hurdles due to geopolitical shifts and disruptions in the supply chain. While some…

2023 saw colour cosmetics record positive volume growth for the third consecutive year as the return to pre-pandemic lifestyles meant that many local consumers had more reason to wear colour cosmetics. The return to working and socialising outside of…

Even though the war continued into 2023, demand for colour cosmetics still saw strong growth in this year, primarily fuelled by women's desire to indulge in self-care and to try and lift their spirits. The challenging and stressful circumstances…

Colour cosmetics in Turkey experienced a vibrant boom, with retail value sales skyrocketing in 2023. This surge in demand was largely driven by inflationary pressures, however, as volume growth was more muted. A high inflation rate and energy crisis…

After two tight years in 2020 and 2021 due to the onset of COVID-19, 2022 proved to be a year of recovery for sales of colour cosmetics in Tunisia. During the height of the pandemic, demand recorded a significant decline because many women had to…

Colour cosmetics posted a healthy overall performance in 2023, seeing retail volume and current value growth, with premium colour cosmetics outpacing mass in terms of value growth. Lip products continued to clearly drive growth, with stickiness in…

Overall demand for colour cosmetics in the UK stagnated in 2023, while value sales continued to grow. In 2022, inflation in the UK surged to 9.1%, due to the aftermath of the pandemic and the war in Ukraine. While this rate slowed in 2023, further…

The demand for multifunctional products within colour cosmetics in the United Arab Emirates, such as BB/CC creams, is burgeoning. Demand is being driven by their time-saving benefits, skin care properties, and adaptation to diverse skin tones in a…

Colour cosmetics in the Philippines saw dynamic growth in current value terms in 2023, continuing the trend of the previous year. Sales were boosted an increase in mobility, including the return of Filipinos to their physical offices and more…

Colour cosmetics in the Netherlands profited from the further recovery of the frequency of out-of-home social activities and events after the heavy mobility restrictions of the Coronavirus (COVID-19) crisis. As with fragrances, colour cosmetics are…

Colour cosmetics saw current value growth in the Czech Republic in 2023 as the category saw a continued rise in sales having exceeded the pre-pandemic level in the previous year. Value growth was driven by the inflationary context, while the increase…

The upturn in demand for colour cosmetics witnessed in 2022 as a result of the relaxation of COVID-19 restrictions continued apace in Thailand in 2023, when an almost complete return to school/work, social and travel norms triggered a massive growth…

In 2023, colour cosmetics in Taiwan recorded positive retail value and volume growth, with lip products recording a standout performance. Following the lifting of facemask restrictions, consumers’ focus on makeup dramatically increased, with lipstick…

Colour cosmetics in Switzerland posted good retail current value growth in 2023. This was mostly due to inflationary pressure on prices with retail volume sales seeing a slow increment. Higher average unit prices were mainly caused by increased…

Colour cosmetics in Sweden continues to flourish, demonstrating strong post-pandemic sales. While volume growth has slowed down due to market maturity, value sales remain robust. This is fuelled by a powerful premiumisation trend, a steady stream of…

Sales in colour cosmetics in Spain saw good growth in 2023, in both value and volume terms. Much of this is supported by the return of social activities and out-of-home lifestyles following the era of the pandemic when, conversely, the associated…

Colour cosmetics maintained dynamic current value growth in South Korea in 2023, with both premium and mass colour cosmetics experiencing healthy growth, with high single-digit increases. Mass colour cosmetics grew slightly faster than premium,…

Demand for colour cosmetics in South Africa remained below pre-pandemic levels in 2023, as many local consumers continued to struggle financially and reduced their purchases of perceived non-essential products. However, sales promotions on colour…

Colour cosmetics in Slovenia was relatively unaffected by the high rate of inflation and unit price growth in 2023, as in the previous year. Consumers turned to luxury items to help them feel better in their skin, including make-up products. Despite…

Colour cosmetics continues to recover from the COVID-19 pandemic in Slovakia. A large proportion of current value growth has been driven by inflation and rising prices in 2023. Many consumers are turning towards colour cosmetics to indulge and treat…

In 2023, colour cosmetics demonstrated robust current value growth in Singapore, sustaining its recovery trajectory with high single-digit growth, although sales were still unable to return to the pre-pandemic (2019) level. Notably, lip products…

In 2023, the sales trajectory of colour cosmetics in Serbia was propelled by a resurgence in pre-pandemic lifestyle patterns and the pervasive influence of social media. Platforms like TikTok and Instagram emerged as powerful catalysts, with…

The government continues to support female empowerment in Saudi Arabia striving for equality between men and women in the workplace, enhancing their rights, support systems and care programmes with the aim of improving their work environment in all…

Colour cosmetics in Romania maintained retail volume and current value growth in 2023, as consumers’ lives continued to normalise after the end of COVID-19, although volume sales were still unable to recover to the pre-pandemic level. All the main…

In 2023, colour cosmetics in Portugal witnessed dynamic growth in terms of both retail value and volume. The category is far from maturity, attracting a rising number of consumers. Millennials and generation Z are among the biggest consumers of…

Despite the challenges posed by rising inflation, colour cosmetics has emerged as a beacon of success for manufacturers and retailers alike. The year 2023 saw low overall retail volume growth, along with a dynamic increase in current value terms –…

Sales in colour cosmetics were strong in both value and volume terms in Peru in 2023. However, it is noted that the volume trajectory, albeit robust, is lower than the anticipated potential. While the return to out-of-home lifestyles rebounded…

In 2023, colour cosmetics in Pakistan witnessed double-digit value growth in sales, primarily driven by inflationary pressures, while volume growth remained modest. The product area benefited from ongoing population expansion, supporting volume…

Unlike other beauty categories that experienced a correction after the pandemic boom, colour cosmetics in Norway have maintained a strong trajectory. Retail value sales recorded solid growth in current terms in 2023. This positive performance extends…

Despite continuing high inflation, and also a falling population, colour cosmetics in North Macedonia registered some volume growth in 2023. However, with prices continuing to rise, consumers adopted some economising behaviours and for instance…

Colour cosmetics in Nigeria was also negatively impacted by poor economic conditions in 2023, as high inflation weakened consumer spending power as unit prices of all brands rose strongly. The strong rises in unit prices drove strong retail current…

Retail value sales of colour cosmetics recorded double-digit growth in 2023. This was largely driven by inflationary pressures, however, as volume growth was more muted. The demand for products that support skin health is not only driving trends in…

Towards the end of the review period, spending on colour cosmetics continued to increase gradually among Moroccan consumers despite the tough economic situation and the pressure that this has put on household incomes. Various categories of colour…

Colour cosmetics in the Middle East and Africa faces severe challenges. Social media, women’s empowerment and product innovation positively influenced the market in 2019, but growth was hampered by cautious consumer spending and economic malaise,…

Colour cosmetics continued its recovery in 2022 after a partial recovery in 2021, with demand having plummeted following the outbreak of COVID-19. Demand increased as consumers returned to more active lives outside the home, with generation Z…

Colour cosmetics turned in a positive performance in Malaysia in 2023, with volume and current value sales rising robustly. Premium colour cosmetics enjoyed strong growth thanks to the fuller return of shoppers to store-based outlets, which has…

In 2023, colour cosmetics drove strong double-digit retail value growth, driven by rising price points. Retail volume growth was positive in areas such as eye make-up, BB/CC creams and lip gloss, with sales driven by a return to pre-pandemic routines…

In 2023, colour cosmetics in Latvia witnessed strong growth in retail volume and current value terms. Although this category is subject to fashion trends, overall demand is generally positive. With consumers fully back to normal in both their…

Kenya’s colour cosmetics markets saw a continued shift towards online shopping in 2023, as the e-commerce channel expanded. The trend has been advancing during the review period, significantly accelerated by the global pandemic. Though growth for the…