Deodorants

In 2023, amid significant inflation and rising prices deodorants in Bosnia and Herzegovina faced weaker consumer demand. Retail volume growth declined in all categories with the exception of deodorant sticks and deodorant wipes. In the face of higher…

The slowdown in production of aluminium across Europe, due to higher energy prices caused by the war in Ukraine, has led to a shortage of aluminium for producing deodorant cans and antiperspirants. As a result, some deodorant manufacturers increased…

Deodorant sprays remained the overwhelmingly dominant category of deodorants in Croatia during 2023 and this is a reflection of the status that deodorant spray shave as the default format of deodorants for local consumers. Put simply, deodorant…

In 2023, deodorants in Estonia saw positive retail value, with growing awareness and a strong advertising campaign in men's deodorants adding momentum to sales. Sales of deodorants also benefited from consumers returning to their social and…

While value sales increased significantly for deodorants in Georgia in 2023, volume sales fell slightly, as price rises forced some consumers to trade down. This resulted in many consumers switching to deodorant roll-ons, which actually saw volume…