Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
In 2022, the deodorants category experienced double-digit percentage retail value growth as unit prices increased in alignment with the official inflation rate. However, a closer analysis of the volume growth reveals a decline in deodorants sales…