Deodorants

Like most areas of the beauty and personal care market, deodorants saw growth in total volume and current value sales dip in 2023 as persistent inflationary pressures continued to fuel price hikes and erode purchasing power in Algeria. However, the…

The performance in deodorants in Kenya is driven by growth in the urban population and rising incomes among Kenya’s burgeoning middle-class population, as these consumers audiences are those who tend to pay the greatest attention to their personal…

The hot tropical climate in Cameroon especially during the dry season leads to a lot of sweating. Temperatures average around 36 degrees on a daily basis during the dry season, with this season lasting for around six months. Sweating is thus…

Sales of deodorants in Tunisia are generally supported by lower-income consumers who use these products not only as deodorants or antiperspirants but also as a substitute for fragrances. This is especially the case for deodorant sprays, which are…

With South Africa experiencing economic difficulties, consumers made calculated decisions about the way in which they spent their money in 2022. Many had less disposable income in this year, and therefore they prioritised spending on essentials,…

Consumers with high incomes tend to remain loyal to certain brands even in the midst of a challenging economic environment, as they have become used to the product and they do not like to change it. However, in 2022, lower-income consumers who were…

The performance of deodorants in 2022 was impacted by poor economic conditions and rising price points due to the depreciation of the local currency. As such, retail volume growth suffered during the year. However, current retail value growth was…

One of the few positive outcomes of the COVID-19 pandemic for sales of deodorants was that many local consumers are now paying more attention to their personal hygiene routines. In particular, young men are becoming much more conscious about body…