Depilatories

2023 saw depilatories rise in both volume and current value terms in 2023. During the pandemic and its lockdowns, local consumers spend more time at home and there was reduced need to remove body hair, undermining sales. Subsequently, and with the…

Depilatories in Chile saw a slight increase in current value terms in 2023. This was primarily driven by price rises, as sales continued to decline in volume terms. However, the category maintained current value sales significantly higher than those…

The expansion of depilatories in 2023 was tempered by the growth in in-salon beauty treatments in Peru. Cosmetic hair removal treatments, such as laser treatments, are seeing a growing acceptance among Peruvian consumers, thus impacting the frequency…

Depilatories in the Dominican Republic witnessed steady volume growth in 2023. Demographic groups with lower purchasing power have become more cautious with their purchases in recent years, with inflation taking its toll. Less essential products such…

Depilatories in Bolivia registered high current and constant value growth, though volume sales remained largely unchanged. With inflation continuing to rise, particularly for imports, consumers were price sensitive. As such, there was a degree of…

Depilatories saw modest current value growth in Colombia in 2023. Economic pressures compelled some consumers to cut back on non-essential spending during the year, including visits to beauty salons for hair removal services, such as waxing and laser…

In 2023, all depilatories products in Argentina registered positive growth in retail value and volume terms. The peak of tourism in 2022 and 2023 positively impacted growth while hotter weather boosted sales. Sales for depilatories is traditionally…

The current value growth of depilatories in 2022 was below the national inflation average, which was a consequence of a combination of factors. One of the drivers that potentially leverages sales of depilatories is the more frequent exposure of more…

Although many employees started returning to the workplace in 2021, many organisations opted to maintain remote working formats for strategic reasons of cost savings and health protection. However, as infection rates declined and regulators relaxed…

Depilatories witnessed slight growth in current value sales in 2022, but faced a sharp decrease in volume. As in other categories, this is linked to the significant price differential between depilatories sold in Uruguay and Argentina. It is very…

The lack of social gatherings and events during the pandemic led to lower use of depilatory products in Ecuador. However, with the impact of COVID-19 dissipating in 2022, social gatherings have once again become more widespread triggering the start…

With consumers being more price sensitive, pre-shave products such as the shaving foams offered by Gillette, Nivea, and Barbasol continue to see declining volume sales in 2022 as they are perceived to be non-essential and easily substitutable items.…