Depilatories

Depilatories experienced a slowdown in total volume sales growth in 2023. This was mainly because rising prices and falling purchasing power prompted more Algerian women to try to save money by reverting to traditional home-made hair removal…

The depilatories category is slowly evolving though it remains fairly niche. Just like the category for men, razors continue to be the primary form of hair removal for most women in Cameroon. They are widely available, affordable and easy to use.…

Overall, depilatories saw strong current value growth in Egypt in 2023. Women’s razors and blades witnessed the best performance during the year due to the convenience provided by such products, which is becoming crucial in the context of fast-paced…

Depilatories in Kenya saw consumers shift away from traditional razors in 2023, with volume sales in women’s razors and blades continuing to decline. Concerns about cuts and injuries associated with mechanical hair removal methods have prompted a…

Recent years have seen Morocco’s female population become increasingly preoccupied with appearance and maintaining a feminine, attractive and well-groomed appearance is now considered essential, especially among younger consumer groups. This trend…